Writers in the Storm

A blog about writing

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Sweet, Scary, or Some of Each

by Laurie Schnebly Campbell

Whether or not you have trick-or-treaters approaching your house tonight, you already know how you're going to entice them toward your door for treats or a good scare. Or how you're going to indicate "no point stopping here, just move along."

Of course you don't want to send that second message to people considering your book. But the first one, enticing them? Absolutely. We all want readers to get the tantalizing invitation, "Come right in, there’s something wonderful waiting for you!"

You want the beginning of your story to give that exact message. The type of treats will vary according to your book, but as long as you have an idea of who you want to dive into Page 1 (and keep right on reading), you'll be able to show ‘em the “wonderful” awaiting them is very much the kind of thing they'll enjoy.

What will that be?

Well, obviously it depends on what your book will be. Sweet? Scary? Fast-paced? Leisurely? Historical? Contemporary? Inspirational? Paranormal? Romantic? Suspenseful? Steamy? Cozy? Puzzling? Comforting? Heart-wrenching? Thought-provoking? Humorous? Adventurous? Horrifying? Empowering? Relaxing? Dramatic?

There's no such thing as a Bad Answer to this question. Somebody might say "My book is for readers who want to fall asleep after reading for two or three minutes." Someone else might say "Mine is for readers who want to stay up all night feverishly turning pages." Others might be anywhere along the line between those two, or even beyond.

But, since we’re all readers ourselves, we know that whether a story opens on some British transport ship carrying convicts to Australia, at the corner Starbucks waiting for the daily venti brewed decaf, or behind the scenes at the first coronation in a new galaxy...

We want something to pique our interest.

It might very well be the setting.

Or it could be the people.

Or quite possibly the situation.

There are even times when just the language -- the imagery, the choice of words -- is enough to enthrall us right from the start.

A book that grabs and holds our attention could easily open in the present day, in a place we know perfectly well. Maybe we’re on a midsize family farm examining the crop, or on a bus carrying people to work at the shoe factory, or in a high school auditorium rehearsing for the annual spring concert.

Regardless of whether the reader perceives this as a fascinating world or an everyday world, they need to see something intriguing.

What’ll make ‘em curious about this particular crop?

What shows this isn’t an ordinary day at the shoe factory?

What indicates there’s something unusual about the concert, or the auditorium, or the choir director, or the tenor in the back row?

Even if the story opens in an everyday world, there needs to be something unsettling about it.

HOW unsettling?

That depends on your genre.

Your readers might want chills running down their spine.

They might want a glimmer of attraction.

They might want a hint of rivalry, or of injustice, or of something eerie. Something dangerous. Something romantic. Something challenging.

Whatever they want, the opening needs to hint that it’ll be revealed soon enough to keep ‘em engaged.

And what else will engage these readers? Oh, right.

Good old Goal, Motivation & Conflict

That’s something the writer and readers will have to identify pretty early in the story. (At least the character’s OPENING goal and conflict.)

It’s okay to keep the reader guessing about someone’s internal motivation. If their goal is a grabber right from the start, this reader will be excited by your story’s beginning...and willing to wait another chapter or scene to get an idea of why your character wants this goal.

But regardless of WHY they want it, we’ve gotta know WHAT they want as of Scene 1. No matter how fascinating the landscape they’re traveling through, no matter how physically beautiful or how emotionally damaged they might be, we need to be rooting for some kind of goal.

It might not be the underlying goal that’ll sustain them throughout the story. It might be as fleeting as:

“make it through the intersection before the light turns red” or

“get the copies stapled before the boss arrives” or

“find the closest veterinary clinic before Little Fluffy chokes...”

...because while none of those is the kind of goal that’ll keep us enthralled for an entire book, it’ll give us something to root for while we’re still getting to know this person.

We need to see, right up front:

Image is a shot between two old gnarly tree trunks into a spooky, fog-covered graveyard with evil-looking pumpkins and crows soaring overhead illustrating the scary part of sweet, scary, or some of each.

* What’s interesting about ‘em? (Even if it’s only their dialogue.)

* What’s fascinating about their story world / setting? (Even if it’s our own.)

* What’s compelling about their situation? (Even if it’s not fully explained yet.)

We want to be engrossed with them as early as possible. Are they likable? Fun to hate? Easy to empathize with? Exciting to root for? Do we want to spend time with them?

Readers of different genres have different reasons for wanting to spend time with a character, so think about what appeals to YOUR readers. And while you’re at it…

Think about some book opening that grabbed YOU right from the start.

Because that’s our prize-drawing question: What WAS this opening?

It can be from a book written by you or by anyone else -- just say the author name, title, and why that opening made you want to keep reading.

And somebody who answers will win free registration to a two-week email class on this very topic (Boffo Beginnings & Fab Finales) beginning next Monday at groups.io/g/Boffo-Fab.

Meanwhile, here’s wishing you whatever kind of Halloween you enjoy most!

Laurie Schnebly Campbell loves remembering favorite openings and favorite closings, and can’t wait to show the many ways of making yours boffo, fabulous, or whatever other Hollywood-blockbuster term you like. :) Right now she has 51 books on her shelf from authors whose first sale was sparked by one of her classes, and she can’t wait to see what #52 will be.

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Making A Podcast Love Connection

by J. Alexander Greenwood

The last time I appeared here, I talked about ways to be selected for podcast appearances to promote your writing. I hope it encouraged you to put yourself out there. In this post, we'll cover how to find and evaluate podcasts, so you don't waste your time on shows with poor quality or audiences that are a little too niche in size.

So, if you want to get booked on a podcast, I have good and bad news.

The good news is, according to PodcastHosting.org, there are two million (2,000,000!) podcasts out there with more than 48 million episodes available.

The bad news is there are two million (2,000,000!) podcasts out there of varying quality and audience size.

What does that mean if you're seeking a good fit for your topic with a decent-sized audience? How do you make that podcast love connection?

Evaluating Podcasts

So, you're looking for good shows to pitch? Let me simplify it for you with what I am looking for when researching shows.
One of my favorite places to find guests is with MatchmakerFM. No, it's not the dating service, though it is if you're looking for that elusive love connection with a podcast.

It’s a service (available with a free “lite” option) that helps podcasts and guests find each other. I interviewed its founder, James Mulvaney, shortly after it started; it now has more than 28,000 members.

As a guest, you can create a profile (here’s mine) to showcase your expertise and introduce yourself to podcasts in your niche. I love that there’s no cold pitching — people on MatchmakerFM expect to hear from you. They also help eliminate the dreaded email chains because you manage your communications in-app.

When you search for your types of shows, you will find the profile pages (here’s mine and my other one) of podcasts. From there, you can evaluate them for yourself.

Another important way to evaluate podcasts is to determine their audience size. As a small, niche podcast producer, I am the last person to tell you to avoid shows that don't have Joe Rogan mega numbers. My shows speak to a dedicated niche fiercely interested in the subject matter. I'd rather talk about my novels with two thousand listeners who actually read and buy books

There are plenty of great tools out there to get a handle on podcast audience size — Google around —or just look at the show's notes and reviews, which will give you a snapshot of quality and approximate size relative to the number of reviews and episodes.

Keep these criteria in mind as you listen and evaluate:

The show has at least a few dozen episodes.

I won’t go on a show that doesn’t have its sea legs. My first dozen shows were pretty rocky—everybody’s are. So, unless it’s an established podcasting/broadcasting pro starting a new show, I pass on podcasts without at least a couple of dozen episodes in the can--and definitely move on from shows that are inconsistently published. Listeners lose interest in shows that fall off the face of the Earth for weeks in between episodes.

They interview people regularly.

Shows that don't often do interviews usually have a few things in common: hosts unskilled in conducting interviews, and little experience managing the technical side of interviewing via the internet or in-person are significant concerns. It's pretty frustrating to get on shows that don't have experience in the interview process, from booking to post-show promo.

Sound.

The podcast pays attention to being heard clearly. Show me a great interviewer with a lousy mic or a lack of understanding of ambient noise, and I’ll show you a podcast that people don’t listen to.

The host.

Is the host at ease on their show? Do they know how to make an interview interesting, or are they just reading questions off a sheet of paper? I prefer to book and be booked on shows with hosts who can have an actual conversation. Why? People like listening to an interesting discussion, not a rote Q&A session. The other thing is to pay attention to how guests are treated. For example, (and oh boy, this happened to me) getting booked on a show where the co-hosts spend most of the interview time prattling at each other, leaving the guest to fend for his or herself. Infuriating!

The show has a website.

I prefer shows with an independent website that specifies its focus, links to where to listen and subscribe, and a robust show notes section. Why? I want my appearance memorialized in a show notes page with links to my website (good for SEO!), books/products, and other info. Bonus if you can listen on the site, so people don't have to hunt the episode down. On my show notes pages, I provide all sorts of links, and you can listen to the show's latest episodes right there.

The show audience will be interested in you.

Don’t waste time pitching something the show won’t be interested in. Of course, there are always exceptions, but you’re going for the highest-quality targets to spread your message. So, asking the guys doing a local sports roundup podcast to interview you about your romance novel is probably futile, unless you wrote a Bull Durham or The Natural type of story.

Social media and promo.

Does the podcast promote its episodes on social media or via newsletter? Do they have a sizable social media following? If not, you may be “shouting into the void.” That can be okay if you need interview practice time, but remember, you are doing this to build awareness and find new fans — that’s tougher with shows that don’t actively promote.

Finding the right show out of millions takes time. Still, if you pay attention to how a podcast sounds, looks, and promotes itself, you'll find it a more productive experience and you may just make a podcast love connection that can blossom into many “dates” in the future. Now get out there!

About Alex

Portrait photo of author J. Alexander Greenwood.

J. Alexander Greenwood is an award-winning writer, public relations consultant, podcaster, speaker, and former journalist and broadcasting executive. He is best known as the author of the John Pilate Mysteries and host/producer of the Mysterious Goings On podcast podcast and the PR After Hours podcast. Mysterious Goings On was named an Apple Podcasts "New & Noteworthy" show in 2016 and was a 2019 People's Choice Podcast Awards nominee. Alex has recorded hundreds of hours of podcasts and made numerous appearances on TV, radio, podcasts, webinars, and conferences. He is the author of the Amazon Top-Selling eBook, The Podcast Option.

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What’s My Genre: Writing Horror vs. Writing Terror

By Eldred Bird

If you’re like me, trying to figure out what genre you’re writing can be a bit of a mystery (no pun intended). I often hear the terms terror and horror used interchangeably. While both are close relatives and seek to create emotional responses, they are in fact quite different.

Terror is a feeling of intense fear or dread, whereas Horror is defined as an overwhelming feeling caused by a scary, shocking, or revolting event. To truly understand the differences, let’s take a closer look at how the two are related and what sets them apart.

Terror

Terror is all about emotions like fear and dread. It’s an intellectual thing. It deals with what’s going on inside the character’s head as they anticipate what may be coming as they move deeper into a dangerous situation.

I like to think of it in terms of the Schrodinger’s Cat thought experiment. As your character approaches a potentially haunted house, they don’t know what they’re going to find when they open the door. Do evil spirits await them, or just dust and cobwebs? Is the scratching sound coming from upstairs a monster lurking in the attic, or a windblown branch scraping against a window. It’s all about building that heightened emotional state.

Some of the best examples come from Edgar Allen Poe. While stories like The Tell Tale Heart are often referred to as great works of horror, terror is the engine that drives them. The anticipation of the narrator’s heinous act, followed by the constant beating of the heart inside his head, drives the pace until the anxiety level reaches a breaking point.

Horror

If terror is an intellectual concept, then horror is the opposite. It’s about the gut reaction. It’s the no-thinking, fight-or-flight response. If terror is the anticipation of what’s behind the door, horror is opening it and seeing the monster on the other side, be it human or otherwise.

When I think horror, the first authors that pop into my head are people like Stephen King, Shirley Jackson, and Anne Rice. The blood, gore, and evil beings are placed front and center for all the world to see. While there are elements of terror as well, the overwhelming emotional driver is the visceral reaction the reader gets from what they see, rather than what they don’t see.

Blurred Lines

The truth is the line between horror and terror is a bit fuzzy. Most stories that fall into these genres have elements of both. It’s hard to imagine a shocking reveal and payoff in horror without the building fear level offered by terror. Likewise, what’s the point of fear and anxiety if it was all for naught in the end.

The key is to ask yourself what is the main emotion you’re shooting for, shock or fear? Is your story about the unseen dangers, or the blood spraying off the axe that just contacted skin and bone? The answers to those questions will point you down the right path.

Speaking of paths, here’s a dark little number to get you ready for Halloween. (I've included both the spoken and written versions below.)

https://youtu.be/qumfty4fruA

Shadow Path

By Eldred Bird

Within a forest dark and deep

Along a narrow path

Shivering I inch and creep

In fear of shadow’s wrath

Evil things await me there

With eyes as black as coal

They torture me without a care

And feed upon my soul

They hide ‘round darkened hedges

Neath stones they lay in wait

They gather under ledges

Where they contemplate my fate

Caring not as others pass

For me alone they linger

As I approach the demons mass

One points an icy finger

Springing from their hiding place

With fiery breath so fowl

Seeking now to slow my pace

They scratch the earth and growl

But I fear not their teeth that tear

Or claws that rip and shred

For the monsters I have come to fear

Live only in my head

Who are your favorite horror and terror authors? What stories do you like to read by flashlight on a dark and stormy night? Let us know in the comments below. Happy Halloween to everyone!

About Eldred

Eldred Bird writes contemporary fiction, short stories, and personal essays. He has spent a great deal of time exploring the deserts, forests, and deep canyons inside his home state of Arizona. His James McCarthy adventures, Killing KarmaCatching Karma, and Cold Karma, reflect this love of the Grand Canyon State even as his character solves mysteries amidst danger. Eldred explores the boundaries of short fiction in his stories, The Waking RoomTreble in Paradise: A Tale of Sax and Violins, and The Smell of Fear.

When he’s not writing, Eldred spends time cycling, hiking, and juggling (yes, juggling…bowling balls and 21-inch knives).

His passion for photography allows him to record his travels. Find him on Twitter or Facebook, or at his website.

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