by Jenny Hansen
In a recent post, I mentioned a moment that shifted how I see goals. I had a productivity instructor say, “When you don’t keep an agreement with yourself, it erodes your self-confidence and the ability to trust yourself and your own word.”
In other words, it's highly expensive to your confidence (including your writing confidence) to break your word to yourself.
What else happens when you don’t complete your goals?
On the surface, nothing happens. The danger to your psyche doesn’t happen on the surface. And it doesn’t happen right away.
But over time, there’s a subtle shift that happens when things repeatedly DON’T get finished.
At first, it’s just descriptive information. It’s you talking to yourself:
- I didn’t get that project done.
- I stopped partway through [fill in the blank].
- I didn’t follow [fill in the blank] all the way to the end.
But over time, something else happens…
That initial description often turns into something negative that you say to yourself. It turns into a conclusion. It often turns into a value judgment and a criticism.
- This always happens.
- I can’t seem to follow through on my own work.
- I don’t trust myself to see things to the end.
What actually changed?
The project itself didn’t change at all. What did change was the meaning attached to it.
“I didn’t finish” describes an experience. But all that self-criticism and value judgements we heap on ourselves? That’s what turns the subconscious into forming an identity.
And once that identity settles in, it quietly starts running the show.
What happens when a missed goal becomes an identity?
I’d like to really examine this, because I’ve been there and watched writing friends go there, and the subconscious is aptly named. It can sneak things into our behavior that we don’t always catch right away.
(Do please let me know in the comments if any of these have happened to you.)
- You hesitate to begin things that matter because you don’t trust yourself with the ending.
- You lower expectations so the disappointment won’t sting as much.
- You walk away early, not because the project is wrong, but because staying feels risky when past attempts didn’t turn out the way you hoped.
- You second-guess your talent or your value as a writer.
- At the first sign of writer's block or story problem, you jump ship to a whole new project.
This type of problem is easy to misdiagnose.
Most writers who experience the problems I listed above will chalk it up to a motivation problem. A time management problem. An inspiration problem.
But when a momentary setback becomes negative self-talk and then an identity. . .that isn’t a motivation problem.
It’s a trust problem. A SELF-trust problem.
If you look closely, most people who think they “can’t follow through” actually do so every day: for other people. They finish things for work, for clients, for obligations that come with external expectations. The struggle I’m describing usually shows up in projects where no one is watching.
When no one is waiting for the work, the motivation has to come from inside.
Reframing it all
Do you see how “I didn’t finish” is a very different story than “I’m bad at finishing things?”
When you say, “I didn’t finish,” there’s room to be curious.
- What changed?
- What got heavier or more complicated than expected?
- What didn’t you know how to do?
- What kind of support was missing?
When you say, “this is just how I am,” that curiosity disappears.
Curiosity is crack to a writer’s brain. Curiosity is what keeps us moving forward with an idea, a character, a story.
One keeps the door open. The other quietly closes it.
Final Thought
This is the real power of finishing. Completing even one meaningful task or piece of work matters. Why?
Not because it proves anything to anyone else, but because it begins to repair your relationship with yourself.
Yes, you also get a dopamine hit from the finished task. But the real shift of a finished task or project is how you view yourself. Completion doesn’t have to be dramatic to be powerful. It doesn’t even have to be the whole project. It just has to be real and important to you.
And often, the most important thing you resolve by simply doing a creative task isn’t the project itself. It's resolving the story you’ve been carrying around in your subconscious. Finishing creative tasks you've set for yourself helps you let go of those pesky value judgments about what unfinished work says about YOU.
Have you ever experienced this kind of "writer identity crisis?" If not, what does your self-doubt look like? What self-talk messages feel like they sabotage you? Please do share your story in the comments!
About Jenny

By day, Jenny Hansen provides brand storytelling, LinkedIn coaching, and copywriting for accountants and financial services firms. By night, she writes humor, memoir, women’s fiction, and short stories. After 20+ years as a corporate trainer, she’s delighted to sit down while she works.
Find Jenny here at Writers In the Storm, or online on Facebook or Instagram.
Top photo purchased from Depositphotos.









