Writers in the Storm

The real title of this post is How To Put the Social in Social Media Without Losing Your Mind or All Your Free Time.

That's a heavy promise, right? Social media does like to suck up valuable family time, writing time, down time. If you think about it as a big vaccuum that gives nothing back, you WILL be resistant to this whole "online social thing."

This post is about how pick your online locations carefully and develop habits that help fit social media into the life you actually have. It's about how to make connections during the time you choose to spend online. And of course, I share what I do to keep my love alive. <lol>

We've had two posts in this throwdown already. One from Fae, who pretty much detests it. One from Julie, who has found the one place in social media that doesn't give her hives makes her happy.

Those two are introverts, whereas Laura and I are extroverts. All four of us have different stances on this topic. Even on the extrovert side, Laura is retired and I work more than full time.

Translation: I have two part-time day jobs that sometimes expand to three, plus writing, plus volunteering, plus an eight year-old. (Plus a very understanding husband.) Many things in life are more important than my writing and I've had to learn to be okay with that.

It was hard to let go of perfection and my yen to Fast Draft, but there are rewards from my overburdened schedule. A big one is my time-saving social media habits, which I will detail at the bottom of this post.

Important Note (like super-duper important): Taking the "social" out of social media defeats the entire purpose. You will resent all that wasted time. (At least I would.)

If you've hung out at WITS for a while, you've heard me wax rhapsodic about social media before. Below are several of my posts that will give you all the how-to and "what the heck is it" info you might want.

• Social Media Habits that Support Your Brand AND Your Life - if you only click one of these links, make it this one. This post gives the nitty gritty on using easy tools to save time.
• The Personalities of Social Media (and which one fits YOU)
• What Kinds of Social Media Go Viral
• Social Media: Make the Most of Your Six Seconds
• 5 Easy SEO Techniques that Rock Your Search Rankings

The above links are pretty big picture but there are also specifics to be had:

• 5 Reasons Google+ Can Rock Your Search Rankings
• Do you Clean Up Your Twitter Account? (3 Easy Tips)
• Lisa Hall-Wilson knows how to rock Facebook.
• Marcy Kennedy posted on Twitter's 12 Best Hashtags for Writers.

We've also had stellar tips for not getting overwhelmed on social media from veterans like Roni Loren who gave this sage advice: Only focus on the things that sizzle your bacon. Also, Colleen Story shared 7 Ways to Keep Social Media from Ruining your Mood.

And then there is little ol' former technology-trainer me. I have a confession that won't surprise you... I freaking love software and apps.

Love. Them.

I love the time-saving tools (although it's super hard to beat my own kitchen timer for time management). I love the way technology connects people. I love the way Excel's pivot tables summarize thousands of records into a table the size of your hand.

Technology is just cool.

However, time is in short supply and I've had to shoehorn social media into the schedule. Remember that promise from up top: How To Put the Social in Social Media Without Losing Your Mind or All Your Free Time ?

Here are my Top 5 "fit it in no matter what" social media tips:

1. The biggest trick I have is using the "in-between" time. In the long check-out line, or waiting in the doctor's office. Waiting in the car line to pick up my kid. While I eat lunch. Just before I go to bed. While my kid reads to me (with my phone hidden from her view so she isn't aware she only has half of my attention).

All those in-between moments add up. You'll at least get 30 minutes a day. You can do a lot with 30 minutes! Plus, you've turned those boring "waiting" moments into something that is a reward (at least for me). Boorah.

2. Planning is everything. Some of your time will just be spent scrolling, liking, commenting. But a smart author plans out the week or the month, so the important updates get out now mantter how busy you are.

You can do a ton of graphics in less than an hour each week if you use Canva. Laura Drake explains how to own Canva.

3. Decide who your audience is and focus your time in their neck of the online world.

I love what this article at Contently has to say - it's a few years old but it's still pretty accurate.

Let’s talk strategy. You have limited time, maybe limited content, and there is a very specific audience you want to reach. Here’s a quick, non-scientific breakdown of who uses which network:

• Teenagers gravitate towards Snapchat, YouTube, Tumblr, and Instagram.
• Soon-to-be-wives and soon-to-be-moms are all about Pinterest.
• Young parents and grandparents alike can be found on Facebook.
• Business types and leaders rule LinkedIn.
• Influencers and bloggers love Twitter, Wordpress and Tumblr.

Here's an infographic with my thoughts on the main social media apps out there. (Yes, I totally think Facebook is a huge time suck.)

4. Set up Google alerts. You want the content you are passionate about to come to you so you don't have to spend time chasing it down. No one has time for that. Google Alerts email the info right to you.

To set up one (or ten) of these handy alerts:

• Go to google.com/alerts in your browser.
• Enter a search term for the topic you want to track. As you enter your terms, view a preview of the results below.
• Choose "Show Options" to narrow the alert to a specific source, language, and/or region. Specify how often, how many, and how to receive alerts.
• Select "Create Alert."

5. Don't be afraid to schedule. Especially during busy weeks, when I don't have time to both post AND monitor, scheduling tools let me "have it all." I go back and forth over whether I like HootSuite or Buffer better, but here is an article that compares them both. I also used Social Oomph for a while.

Overall, I'm super happy with social media. I don't use all the tools I'd like to use, and I always feel like I'm swimming up stream in terms of time, but notifications and alerts allow me to at least keep up with the people who are interacting directly with me. I count that as a win.

More than anything, your time online needs to be fun and productive. Find your tribe and enjoy them. If your time online is fun, you're less likely to resent it or view it as wasted.

Now it's your turn! Introvert or extrovert? Social media lover or hater? And what are the tricks that have allowed you to fit it into your busy schedule?

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About Jenny Hansen

By day, Jenny provides training and social media marketing for an accounting firm. By night she writes humor, memoir, women’s fiction and short stories. After 18+ years as a corporate software trainer, she’s delighted to sit down while she works.

When she’s not at her personal blog, More Cowbell, Jenny can be found on Twitter, Instagram and Facebook, or here at Writers In The Storm.

Penny Sansevieri

People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon? Let’s examine this further.

First, not only is it important to understand where this advice comes from, it’s also important to understand the ways that publishing timelines have evolved throughout the years.

Most people who suggest marketing your book early are in traditional publishing because they have other factors that they need to deal with. For example, if you’re with, let’s say, Simon & Schuster, and you have a fall release for your book, they’ll probably need to pitch you to bookstores in March. You’ll have ARCs (advanced review copies) early in the year. Bookstores and other retailers like Walmart and Costco need to determine which books they will or won’t stock reasonably early since fall is one of the busiest seasons of the year.

What about magazines? It used to be that magazines closed issues six to eight months out and could only close an issue once all the advertising was sold for that issue. As times have changed, advertising sales aren’t what they used to be, and sometimes these issues don’t close until three months before their actual “on sale” dates. Sometimes, they’ll even close two months out. I’d suggest a timetable of three to four months as a reliable marker for pitching magazines for a review.

Of course, there are exceptions, like significant calendar events such as Breast Cancer Awareness Month. The magazines that cover this topic will need their content six months out in most cases. Care to take a guess which time of the year is most competitive for a magazine to get published in or receive coverage? That’s right, a magazine’s Christmas or holiday issue, and I’d definitely advise pitching these early.

If targeting magazines for the holiday shopping season are something you’re planning for, you’ll need to start marketing your book well in advance, because everyone wants to be involved in them. I’d put this in the six-month lead time window, too. Keep in mind any major anniversaries coming up such as the 20^th anniversary of XYX or whatever, will see a massive surge of attention and these magazines will need the information very early on, also. (Are you ready for big media coverage? Find out how you fare!)

Magazine Editorial Calendars

If targeting magazines are in your book marketing plans (and they should be), you can get a jump start on what they’re looking for by getting their editorial calendars. Editorial calendars are a highly accessible and valuable resource for you. They’ll tell you the magazine focus for the entire year, as well as when issues are closing, which you can use to your advantage to punch up your pitching. I’ll list a few below, but a quick search of the name of the magazine and “editorial calendar” on Google will pull up pretty much anything you’ll need.

Another useful aspect of editorial calendars is that they’ll show you the magazine’s demographics, which helps determine if you’re hitting the right audience for your book.

Redbook is by far one of my favorites because it shows not only the “theme” of the issue but what the various departments are covering. Check out: http://www.redbookmediakit.com/r5/showkiosk.asp?listing_id=4925437&category_id=18968

O Magazine shows its demographics, which is crucial since everyone wants to get coverage in Oprah’s magazine. Make sure it’s the right target though before you pitch them: http://www.omediakit.com/r5/home.asp#rates

First for Women, another personal pitching favorite of mine has a separate segment for demographics and ads, which tells you when a magazine is closing. http://www.bauerpromotions.com/bauerpublishing/mediakits/FFW-2018dates.pdf
http://bauerpublishing.com/womens-group/first-for-women/media-kit/

Let’s look at a different market than women’s interest as another example. Popular Mechanics works hard planning their issues and themes throughout the year. Have a look: http://www.popularmechanicsmediakit.com/hotdata/publishers/popularme2610043/popularmecha7335/pdfs/media-kit-2018.pdf

Newspapers, Dailies, and Freelancers

Let’s not forget about newspapers and freelancers who write for a variety of publications nationwide. You should prepare to pitch these folks one to two months out, with two months being ideal. They don’t have as much flexibility as a magazine might since some have a shorter lead time than others, but they do like to get materials in advance of the publication date so they can fit it in accordingly. Just remember that the bigger the newspaper or daily, the farther out you’ll want to target.

Here is a list of the top ten national newspapers. Keep in mind that some of these, like The Wall Street Journal and The New York Times, are considered national and will have long lead times, much like magazines do:

1. The Wall Street Journal
2. The New York Times
3. Chicago Tribune
4. New York Post
5. Los Angeles Times
6. Washington Post
7. Newsday (New York)
8. The Mercury News (Bay Area, California)
9. East Bay Times (Bay Area, California)
10. Star Tribune (Minneapolis)

National vs. Local Media

It’s also important to know the difference between pitching local media vs. national media. Local media is in (or around) your hometown, as opposed to, let’s say, the Chicago Tribune (which as I said before, needs a longer lead time).

With most local media, a 30-day lead time is pretty standard. You should include them in your pre-publication pitching and post-publication pitching since local press covers regional stories and loves their local authors.

Another aspect of local media that I love is the regional factor, as mentioned earlier, even if the outlet isn’t specifically in your town but still close by; there’s still a good chance you’ll get coverage. So, for example, if I have a great retirement topic, I might pitch local publications in high retirement areas.

National Broadcast Media and Radio

My advice would be to pitch these folks two to three months before your publication date, but you should be fine with just two. Once again, the exception is anniversaries or significant calendar dates or events.

Bloggers and Online Media

I’d put them on the one-month notification list, but start marketing your book to them two months before if you’re going for a very prominent blogger.

ARCs vs. Final Books: What’s Better for Marketing Your Book?

ARCs (also referred to as book galleys) are early copies of a book that usually aren’t fully edited and may or may not contain the finalized book covers. Most of the time, if I’m pitching a book for pre-publication and I don’t have a cover, it’s fine. I’ll go back and fill in the pitch with the finalized cover with a link to it from the author’s media room on their website. I don’t suggest sending the final cover as an attachment.

If you’re pitching very early for, let’s say a December/holiday issue, and your book is not finished, working on your cover is very important. Why? Although a cover should always be interesting and exciting, holiday issues are especially “pretty” and your book cover should connect with the holiday to which it’s geared.

You can—and should—also use electronic copies, which can be a convenient way to deliver a book quickly and easily. We use BookFunnel for this, but BookSprout is also a great place to consider, too.

Should You Pitch Magazines for Review if You’re an Indie Author?

Absolutely! The only catch is that your book must be marvelous and captivating. We’ve had indie authors in most major magazines, TV shows, and newspapers, but their books were a perfect fit for that market. Making your book the best it can be isn’t just for the benefit of your readers, but for the media also.

Libraries, Bookstores, and Distribution

Once again, pitch them early. Just remember that bookstore stocking in national stores is challenging and very competitive. Consider pitching indie stores in your area and check their websites to see how early you can pitch them. Most will go two months out and it’s the same for libraries and distributors.

Your Website

Make sure your website is online and accessible two months before publication (but ideally three). It doesn’t matter if you’re not marketing or pitching your book early—your website should still be active with enough time in advance for when your book is released.

Your Email List

Have an email list all ready to go? Tell people about your book two months out, including when they can purchase it and where. If you have any special offers, start to whet their appetite for those as well. Now is the time to research how to start building an email list if you don’t already have one.

Timing Is Everything

The timeline for book promotion marketing has changed somewhat over time. Some resources will swear you should plan a year out, but the reality is quite different. Planning is a crucial aspect your book marketing. If you can’t hit all of these targets, then go after the ones you can and vow to start earlier the next time.

The phrase, “Timing is everything” especially holds true for your book launch. Planning, preparation, and research are vital aspects to the success of your campaign. By starting early and knowing the right timelines, you’ll achieve much better results. L

Lots of great info here - are you going to try any this year?

About Penny

Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. To learn more about Penny and her company, visit www.amarketingexpert.com

Julie Glover

This month, we're doing a social media throwdown, where each of us give our take on how we address social media. You can read Fae's post here.

My Love/Hate Relationship

I have a love/hate relationship with all social media. As someone whose half-century mark flew by more than a year ago, I'm still astounded by a free system of information sharing in which I can post something about my life and seconds later a friend in Australia can like or share it. Through social media, I've built and/or maintained friendships across many miles.

However, social media also allows people to obsess about small stuff, rant their opinions, criticize people without having to face them—not to mention that the providers of such technological magic are hardly wizards the likes of Dumbledore. They are far more cold and conniving with the information we share, using it to control what we see and market to us accordingly. But I digress...

And then there's my personal quirk of being far more of a word person than a visual one. Any social media that relies heavily on images is not my cup of tea. So Instagram, Pinterest, and Snapchat? Sorry, but we will always be acquaintances more than close friends.

How Do I Use Social Media?

So where I have landed in the scheme of social media? Once I passed about a thousand followers on Twitter and followed as many, that platform became overwhelming. I really only use it to share articles, check in on current events, and track certain hashtags.

The rest of the time, I default to Facebook. Even then, Facebook has this annoying habit of not showing you what you elected to see, tailoring ads to you based on any internet activity you've done, and changing perfectly good features for no good reason while not correcting issues they should have fixed back in 2013.

Thankfully, Facebook added a feature I genuinely, truly love: Groups. While I certainly look through my feed, post to my regular profile, and comment on other's posts, the biggest benefit I've gotten lately is from being in groups that congregate around some shared goal, interest, or experience.

Unlike your regular feed, Facebook doesn't keep you from seeing group activity. If you opted into the group, you will get notified of new posts.

Groups also appeals to my introverted side, since groups can be anywhere from two to thousands, but you tend to see certain names again and again. So you can develop real relationships.

Let's just look at few of the groups I'm in to see how this feature can be used.

Local Writing Chapter

Many writing chapters maintain a group where they make announcements, provide inspiration and encouragement, and get to know one another better. Yes, email loops are also active places for writing groups, but Facebook has the added advantage of being able to easily post images, videos, and links with a preview. Also, if settings allow, members can share announcements to their wider audiences, like when you're having a special speaker come in or hosting a conference.

Book Cover Designer

When choosing a book cover designer, I joined a few designer's groups, which allowed me first peeks at their portfolio and any premade covers they were releasing. More importantly, I had the opportunity to watch how they interacted with their clients and potential buyers and learn about their process. When it came time to order my next cover, my Facebook group experience helped me know just who I wanted.

Software Support

I'm in two groups that provide software support, for Scrivener and for Dragon Naturally Speaking. Oh, the free information that comes from these groups! Just watching the questions and answers that come up provide many helpful tips from experts and users who know how to do things I don't yet. But if/when you're stumped, you can also ask a question and will usually get a much faster answer than if you went through official support channels.

Event-Based Group

Within a group, an administrator can set up a separate page for an event. So a writing chapter could have a page for a conference, an author could have one for a signing, and a business could have one for an event. Cruising Writers maintains event pages for each of its cruises; once you place a deposit, you're invited to the page for that particular trip, and it's been an invaluable benefit! Event pages provide a place to make announcements, field questions from members, and encourage bonding among attendees.

Close Circle

Remember how I said you could have a Facebook group with only two people? My critique partner and I set up a group where we share about a specific topic. You could easily set up a group for you and one other or a small critique or even a friend circle. It's helpful to have a place where you can share ideas, images, and links and revisit them. You can also pin posts to the top to easily find what's most important for the time being.

Et Cetera

I'm also in groups that address the topic of book marketing, that keep my Golden Heart finalist class in touch, and that provide writer camaraderie and inspiration. You can use groups for anything you want.

So a quick last list of benefits with Facebook Groups:

• It's a contained space with parameters based on the group's goals.
• A group can be anywhere from two to thousands.
• You can easily share information, images, and links with previews.
• If you opt to receive group notifications, Facebook will show you all of them.
• The administrator(s) can moderate who gets in the group and what gets posted (as well as kick someone out if they misbehave).
• A group can establish an event page for specific events and moderate that membership as well.
• Group have a search option so you can go back and look for particular posts.

You'll still find me on regular Facebook and on Twitter at times. I try to say hello on Instagram now and then as well. But my favorite social media spot lately has simply been Facebook Groups.

Have you used Facebook groups? What other benefits or drawbacks have you experienced?

About Julie

Julie Glover often gets mistaken for an extrovert, but she is an introvert through and through—known for reading novels in her closet as a child. Julie writes mysteries and young adult fiction. Her YA contemporary novel, SHARING HUNTER, finaled in the 2015 RWA® Golden Heart®. She is represented by Louise Fury of The Bent Agency.

You can visit her website here and also follow her on Twitter and Facebook.