January 11th, 2019

Social Media Throwdown: Facebook Groups

Julie Glover

This month, we're doing a social media throwdown, where each of us give our take on how we address social media. You can read Fae's post here.

My Love/Hate Relationship

I have a love/hate relationship with all social media. As someone whose half-century mark flew by more than a year ago, I'm still astounded by a free system of information sharing in which I can post something about my life and seconds later a friend in Australia can like or share it. Through social media, I've built and/or maintained friendships across many miles.

However, social media also allows people to obsess about small stuff, rant their opinions, criticize people without having to face them—not to mention that the providers of such technological magic are hardly wizards the likes of Dumbledore. They are far more cold and conniving with the information we share, using it to control what we see and market to us accordingly. But I digress...

And then there's my personal quirk of being far more of a word person than a visual one. Any social media that relies heavily on images is not my cup of tea. So Instagram, Pinterest, and Snapchat? Sorry, but we will always be acquaintances more than close friends.

How Do I Use Social Media?

So where I have landed in the scheme of social media? Once I passed about a thousand followers on Twitter and followed as many, that platform became overwhelming. I really only use it to share articles, check in on current events, and track certain hashtags.

The rest of the time, I default to Facebook. Even then, Facebook has this annoying habit of not showing you what you elected to see, tailoring ads to you based on any internet activity you've done, and changing perfectly good features for no good reason while not correcting issues they should have fixed back in 2013.

Thankfully, Facebook added a feature I genuinely, truly love: Groups. While I certainly look through my feed, post to my regular profile, and comment on other's posts, the biggest benefit I've gotten lately is from being in groups that congregate around some shared goal, interest, or experience.

Unlike your regular feed, Facebook doesn't keep you from seeing group activity. If you opted into the group, you will get notified of new posts.

Groups also appeals to my introverted side, since groups can be anywhere from two to thousands, but you tend to see certain names again and again. So you can develop real relationships.

Let's just look at few of the groups I'm in to see how this feature can be used.

Local Writing Chapter

Many writing chapters maintain a group where they make announcements, provide inspiration and encouragement, and get to know one another better. Yes, email loops are also active places for writing groups, but Facebook has the added advantage of being able to easily post images, videos, and links with a preview. Also, if settings allow, members can share announcements to their wider audiences, like when you're having a special speaker come in or hosting a conference.

Book Cover Designer

When choosing a book cover designer, I joined a few designer's groups, which allowed me first peeks at their portfolio and any premade covers they were releasing. More importantly, I had the opportunity to watch how they interacted with their clients and potential buyers and learn about their process. When it came time to order my next cover, my Facebook group experience helped me know just who I wanted.

Software Support

I'm in two groups that provide software support, for Scrivener and for Dragon Naturally Speaking. Oh, the free information that comes from these groups! Just watching the questions and answers that come up provide many helpful tips from experts and users who know how to do things I don't yet. But if/when you're stumped, you can also ask a question and will usually get a much faster answer than if you went through official support channels.

Event-Based Group

Within a group, an administrator can set up a separate page for an event. So a writing chapter could have a page for a conference, an author could have one for a signing, and a business could have one for an event. Cruising Writers maintains event pages for each of its cruises; once you place a deposit, you're invited to the page for that particular trip, and it's been an invaluable benefit! Event pages provide a place to make announcements, field questions from members, and encourage bonding among attendees.

Close Circle

Remember how I said you could have a Facebook group with only two people? My critique partner and I set up a group where we share about a specific topic. You could easily set up a group for you and one other or a small critique or even a friend circle. It's helpful to have a place where you can share ideas, images, and links and revisit them. You can also pin posts to the top to easily find what's most important for the time being.

Et Cetera

I'm also in groups that address the topic of book marketing, that keep my Golden Heart finalist class in touch, and that provide writer camaraderie and inspiration. You can use groups for anything you want.

So a quick last list of benefits with Facebook Groups:

  • It's a contained space with parameters based on the group's goals.
  • A group can be anywhere from two to thousands.
  • You can easily share information, images, and links with previews.
  • If you opt to receive group notifications, Facebook will show you all of them.
  • The administrator(s) can moderate who gets in the group and what gets posted (as well as kick someone out if they misbehave).
  • A group can establish an event page for specific events and moderate that membership as well.
  • Group have a search option so you can go back and look for particular posts.

You'll still find me on regular Facebook and on Twitter at times. I try to say hello on Instagram now and then as well. But my favorite social media spot lately has simply been Facebook Groups.

Have you used Facebook groups? What other benefits or drawbacks have you experienced?

About Julie

Julie Glover often gets mistaken for an extrovert, but she is an introvert through and through—known for reading novels in her closet as a child. Julie writes mysteries and young adult fiction. Her YA contemporary novel, SHARING HUNTER, finaled in the 2015 RWA® Golden Heart®. She is represented by Louise Fury of The Bent Agency.

You can visit her website here and also follow her on Twitter and Facebook.

21 responses to “Social Media Throwdown: Facebook Groups”

  1. Thanks for this post Julie. What a great way to use social media!

  2. Susan Craig says:

    Julie, all of your points highlight solid advantages, and I'm convinced. But to me, a non-user for years and now venturing in, that sounds like an overwhelming number of groups. How do you manage the time element?

    • Julie Glover says:

      Susan, some groups are very active, and some are not. For example, my local writing chapter only posts every 1-2 weeks or when something's going on (e.g., conference). I also don't read every post that comes up in the groups—just scan to see if I want to know more. And many posts, I don't comment on. I don't feel like my groups take any more time than it does scrolling through a Facebook feed; my time is just more focused on what actually interests me. Great question! Thanks for reading and commenting.

  3. jagrout says:

    During November, 2018, I took an intense Using and Understanding Social Media Workshop that ran 30 days . I learned so much. These instructors insisted that posting to FB daily is the first step and I am trying this. Anyone have an opinion on that?

    • Robb Doucette says:

      Hi, Is that 30 day course still being offered? By whom? Thanks

      • jagrout says:

        Judith: It is great to hear from you and thank you so much for the referral! We don't have a workshop planned though I am working on some one-two hour video based trainings. I'll post more info on that as I have it though! Mr. Doucette: Here is the reply from one of the instructors, Jessica Hedges. I will update you if/when I get additional details..
        .

    • Julie Glover says:

      Whatever your social media platform, consistency is important. That doesn't mean you can never step away, but you won't grow an audience or connect if you're not there. Making it a once-a-day plan can get you to that kind of consistency.

    • Jenny Hansen says:

      The bummer about Facebook is that is a huge time-suck. That has always been my only issue with it. I love social media, but a quick scroll is all I usually have time for. I try to follow some people with great content (read: Laura Drake) and just respond when people speak to me. It seems to work. 🙂

  4. Laura Drake says:

    I *heart* Facebook! My fave social media channel, but more on that when it's my turn. I started two groups (I may not have been the first, but if not, I picked the same idea out of the air that the first one did) - Western Romance Cafe (2k members) for western romance, and Readers Coffeehouse, (10k members) for Women's Fiction, the two genres I write.

    I invited 6 other authors each to join me, and each of us posts one day a week, and we can promo anytime, but we're the only ones who can do that. The idea is to pool readerships.

    Other times, readers just get to know each other and post about writing.

    I guess I spend probably an hour a day on social media. I do it at 3 am, when I don't have enough coffee onboard to write yet.

  5. Jane says:

    Using groups seems productive. My question is how do you curate group participation? As more and more groups come into your awareness, how do you review, cull, or manage the number of groups? Also, since all social media own what you post, are there legal implications when using it for work purposes?

    • Julie Glover says:

      Honestly, Jane, I haven't really thought through the legal implications, excepting that, yeah, they could shut down any group I administer at any time. But that's true of any social media profile as well. As far as managing the groups, you can opt out of notifications for a while, and I do review them and back out of ones I haven't participated in for a while. I just make this a regular process every few months to look at my groups and remove myself from any I no longer want to be a part of. What's doable for each person, of course, is up to them. Thanks for commenting!

  6. Sylvia says:

    Groups are also useful for research. I am writing historical fiction and belong to several local history groups. I just scan the email to see if I am interested in something or search the group if I want a particular subject.

  7. dholcomb1 says:

    But now everyone is jumping on the group bandwagon and they're starting to get out of control.

    denise

  8. Ann G. says:

    I found Facebook groups to be wonderful. For example, we joined a group of Old English Sheepdog owners. That group has over 17,000 people around the world who are crazy about Old English Sheepdogs! It's led to some real friendships over time. My husband has Parkinson's disease, and we joined a Facebook support group for people with PD and their caregivers. What a great, and safe, place to ask and offer advice, caring, and support. Writer groups vary a lot in the number of members and their usefulness, but I've met my editor through a group, met a FB connection in person at a writer's conference, offered and received assistance and encouragement, not to mention learning about all the fabulous books out there. Thanks for a great post.

  9. Fae Rowen says:

    This sounds like an interesting idea, one that I tried doing by making a "members only" section at my website. I'll bet the FB version is a lot easier.

  10. […] had two posts in this throwdown already. One from Fae, who pretty much detests it. One from Julie, who has found the one place in social media that doesn't give her hives makes her […]

  11. […] With social media pointers, Judith Briles discusses how to make the most of your email signature, and Julie Glover gives the scoop on Facebook groups. […]

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