Writers in the Storm

by Penny Sansevieri

Especially around the holidays, take a moment and tweak your keywords/keyword strings in Amazon. Maybe you can’t incorporate any holiday - or Christmas-specific keywords, but tweak the keywords during the holidays and find the strongest ones for your market. Oftentimes searches that include “gifts for…” ramp up in popularity around this time.                                              

Amazon Keyword Strings That Pull in More Buyers

You might be surprised by how often Amazon keywords associated with a particular book are weak, or at least lack the strength for optimal performance. Using keyword strings correctly, you can draw potential readers to your topic and ultimately sell more books.

As with all tools, you must know how to use keyword strings correctly and effectively. And the trick is understanding how you pull in buyers.

Have you heard of frankincense oil? No, this isn’t a Christmas quiz. Frankincense is an essential oil that’s popping up in studies as an effective alternative cancer treatment. Frankincense reportedly actually kills cancer cells. And more than 35 percent of all adults will be diagnosed with cancer at some point. Are you interested in learning more?

See what I did there? I likely got you to go from, “Did she forget the topic of this post?” to, “I need to look this up.”

The concept of bringing together two ideas that aren’t obviously related and then using them to generate sales is known as alignment. Granted, the example I’m using touches on a serious health topic, but use the same concept across the board. This is what your keywords can do for you when you use them properly.

First, you need to figure out the problem that needs to be solved. The problem might not be what you think!

Alignment in Book Marketing

Case study: Lyme disease

I recently performed an Amazon optimization for a book about managing Lyme disease. Lyme disease is a tough market, because it’s not a big one. Despite an increase in Lyme awareness, there aren’t a ton of Lyme disease books on Amazon. Reduced competition might sound great. In reality, especially Amazon reality, reduced competition isn’t all that great. You can tell because all the books related to Lyme disease have a high-numbered sales rank. And the bigger the number, the smaller the number of books sold.

As I built recommendations for this author to improve her Amazon performance, I found it simply wasn’t as worthwhile to use “Lyme disease” as a target keyword. Instead, I dug deeper into the illness itself and discovered that Lyme disease often mimics other issues. The laundry list of other issues includes thyroid problems, arthritis, and other ailments that are more frequent search terms. What is the solution? We presented the author with a set of Amazon keywords tying her book to those issues. Ultimately, adding the more frequently used search terms gets the book in front of readers looking for new ideas for managing their illnesses and symptoms.

Following this practice for just about any nonfiction book, we can boost the overall bounce of the book on Amazon.

This particular strategy is specific to nonfiction. To make your keyword strings effective, it’s critical that your book description also matches this train of thought. In the Lyme disease author’s case, I suggested she update the book description to include these other ailments. The idea readers from a new audience see the book and think, “Oh, I hadn’t considered that!” Ultimately, they purchase the book.

Case study: Teen suicide

There are two things we Americans never like to talk about: Death and money, especially whether we’ve saved enough money for retirement. I followed the same keyword process with a book about teen bullying relating the subject to teen suicide. For obvious reasons, this author put her book in the death/suicide category and used those keywords. Her book wasn’t selling well. My suggestions to turn things around included switching the book to the teen health category, which had few competing titles with great sales ranks.

Note: That’s the difference between low numbers in a category or keyword search. If you have low competition and a low sales rank (low means you’re selling a ton of books), that’s golden!

Additionally, I suggested that she remove all references to “death” and “suicide” from her Amazon keywords. Instead, we focused on how parents might be interested in her message. New terms like “bullying” and “helping my teen” continue to prove far more popular.

Alignment and Fiction

Follow a similar path for your works of fiction, too. While it’s a tad less obvious, you can achieve alignment by tying your book to ideas that interest your readers, like paranormal elements, specific settings, or complex family relationships they can relate to.

Understanding Amazon’s Search

We’ve learned about alignment. Now it’s time to learn more about Amazon’s search function and how it has changed.

One of the first things you should do is find keywords to use on your Kindle Direct Publishing (KDP) dashboard.

Start with a keyword search on the Kindle side of the Amazon website. Not every search is created equal. Searching “mystery and suspense” on the main Amazon site instead of digging down into the Kindle area specifically nets you very different (and largely inaccurate) results. Additionally, searching on the Kindle side of Amazon offers a much more accurate assessment of Amazon keywords. Searching the Kindle side also provides better data, because so many books are available in an e-book-only format.

First, select Kindle Store from the dropdown, leaving the search bar blank, and click the orange Search button.

Next, click “Kindle books.”

Next, select your book’s genre. For this test, use “Mystery, Thriller & Suspense.”

When you’re there, you see this screen:

Under your genre, you see more drop-downs. Pick one from this list. If appropriate, pick an option that isn’t too packed with books. In this case, chose Crime Fiction or Suspense. Again, make sure your book fits into this segment of your genre.

When you enter the genre, start typing your keywords strings into the search bar. As you enter keywords, Amazon’s intuitive search begins to drop down suggestions. You won’t want to use every suggestion, but the list gives you a place to start.

Amazon Keyword Guidelines

As you refine your keyword strings, you want them to follow these guidelines:

Use multiple words, called a “keyword string.” Consumers don’t search using single keywords. Think about how you might Google your book. You don’t search with just the word “suspense” there either.

Don’t assume Amazon’s recommendations, such as those from the above screenshot, are the perfect keywords for your book. We’ll go over that in a minute.

• As you review Amazon’s suggestions, visit those pages to see what kind of books are in the results, AND check their sales rank. If you use a keyword string with a very high sales rank, few people actually search that particular string. Again, the lower the number, the better on Amazon. A book ranking 15,000 performs much better than a book ranking 1,500,000.
• The other thing to be careful about is when a lot of free books clutter the first page of this keyword string search. When you look at “suspense mystery books,” you see lots of books on free promotion. Free books always top the list. Ignore free books’ ranks, because the free books don’t give you an accurate idea of how this string of Amazon keywords actually performs. Instead, keep going down the list until you find a book that isn’t on a pricing promo.
• Kindle Unlimited books don’t matter; they don’t affect your results.

I know this is a lot of information to consider, but think of this project as a fun challenge. Strike that—it’s a challenge that can make you more money! Sounds better by the second, right? The best part is, there’s no limit on how often you can update your Amazon keywords.

If you’re still confused, check out my latest edition of How to Sell Books by the Truckload on Amazon.

Additionally, if you’re looking for more great ideas on ramping up your holiday book sales, I have a great book with 50 tips that show you the way. You can get it here.

Have you tried changing Keywords? Did it help your sales?

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Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and Adjunct Professor at NYU, is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. To learn more, visit www.amarketingexpert.com

by Sarah Cy

 

Have you ever noticed that many of the world’s most successful writers are also the most prolific?

• Horror writer, Steven King famously writes 2,000 words a day, and over the course of his career he’s written nearly one hundred books (and counting).
• Romance writer, Barbara Cartland produced over 720 novels in 75 years, winning a Guinness World Record for most novels written in a single year (23!).
• And celebrated Sci-Fi writer, Isaac Asimov produced 500 published works in his career, writing in a variety of forms, from books to short stories, screenplays, and more.

What about you? How many books/articles/screenplays have you written so far?

What? Less than 500? Tsk. Tsk.

Just kidding. It’s okay if you feel like you can’t quite compete with King, Cartland, or Asimov. Writing that much, after all, is not easy. And we all have lives to live, families to spend time with, bodies to take care of.

But guess what? So did King, Cartland, and Asimov (and many other writers like them).

You can become a more prolific writer than you are right now, if you follow these four tips:

1) Gather (a Lot of) Ideas

Writers need ideas the way bricklayers need bricks. Without them, we have nothing to write about. But fortunately for us, ideas are everywhere. Here are three great places to find them:

Published content

The most obvious places to look for your next brilliant idea, is previously existing content: books, audiobooks, podcasts, Youtube videos, classes, etc. 

Anytime you are consuming content, turn on your writer brain and keep a notebook to catch the thousands of stray ideas that may be triggered by your reading.

Life stories

Mine your own and others’ stories for valuable material.

People love to talk about themselves, so not only will you collect fascinating ideas for your writing, you’ll be doing them a huge favor if you take the time to listen. Win-win!

Existing feedback

Another place to look for ideas is in the comments and reviews section on Amazon, Goodreads, or writing blogs.

Writing is about serving reader’s needs and answering their questions. So find out what those needs and questions are — straight from the horse’s mouth. 

Your collection system

Don’t forget to use a note-taking system to capture and organize ideas. You need to be able to review and access your raw material quickly and easily when you start writing.

2) Limit Yourself

In one Calvin and Hobbes comic, Hobbes asks Calvin when he will finish writing his story. 

Calvin says, “I’m waiting for inspiration.”

Hobbes asks what that entails. Calvin replies: “Last-minute panic.”

Can you relate? There is something about last-minute panic that brings out the “best” in us.

But why wait for outside deadlines when you can create your own? The following are two practical ways to do just that:

Limit your time and/or word count

Give yourself three months to finish your first draft, set a timer to write two pages in ten minutes, or set a daily minimum word count goal.

The key is to make the limit real. For example: some people post goals on social media, or giving their friend a check to their least favorite charity with instructions to mail it if they don’t hit the goal.

Another way to create constraints is to participate in a program with others. NaNoWriMo and Story A Day  challenge writers to produce a certain quantity of words or stories within a certain time.

If you’re feeling sadistic, you can also try Write or Die, which deletes your work if you stop typing. 

Limit your environment

Get rid of distractions. Clean your physical and virtual spaces. Clear your table, your desktop, and extra internet tabs.

Keeping yourself focused will go a long way toward helping you write more than you thought possible.

3) Work on Multiple Projects

Have you ever watched eating contest competitors consume a beverage or side dish alongside the main item?

It doesn’t make sense, at first — shouldn’t they be trying to conserve stomach space?

But there’s a reason for this: Variety.

Eating a massive amount isn’t easy, but add to that the mind-numbing sameness of one food-type, and it’s enough to make a person throw in the napkin…er, towel.

It’s the same with writing.

If you want to be a prolific writer, you should have a few works-in-progress going at the same time.

That way, when you don’t feel like writing your novel, you can switch to poetry.

When blogging bores you, you can brainstorm songs for your musical.

When editorials make you scream, you can work on your short stories.

It helps if the different projects you are working on are creative in different ways. You can even work on projects in different languages. 

Novelty gives your writing brain a second wind, so use variety to prevent boredom and increase your productivity.

4) The Most Important Tip: Plan Ahead

If you’re serious about writing, you will need to know what writing project you are working on and set aside time to get it done.

According to Hofstadter’s Law, people tend to underestimate the time it takes for them to accomplish large projects (such as novels).

But people also procrastinate to fill time (Parkinson’s Law). Experiment with your writing speed and find out what works for you. 

Consider your health as well: It’s hard to write when you’re sick or tired. So plan to get enough sleep, exercise, and family time to keep your brain running. 

Why Should You be a Prolific Writer? 

Prolificacy is practice. Practice leads to skillful writing, and skillful writing leads to success.

Of course, writing prolifically is not your main goal as a writer. But mastering prolificacy can help you achieve other goals—reaching more readers, earning more money, etc.

Being a prolific writer is a matter of will and skill, and you can be more productive than you currently are, if you so desire.

So what are you waiting for?

The world is looking forward to your next book…and the next…and the next…and the next…

You got this!

Do any of these resonate with you? have you tried any of them?

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Sarah Cy is a blogger, copywriter and writing coach. Her mission is to inspire readers and writers through succinct, sincere, (and sometimes silly) writing. Get her free Write Purpose Manifesto to learn about writing to change lives--including your own!

Lisa Hall-Wilson

 

Boo! What better day to write about the body language of fear than the scariest day of the year!

Fun Fact: Fear and excitement create the exact same physiological response. What I mean by that is our bodies react the same way to both emotions. The difference between how our bodies respond to fear or excitement is how we internally/mentally interpret what we’re experiencing.

Scientists believe that pleasure and pain share some neural pathways. There are studies looking at how different painkiller medications also numb the ability to have an orgasm for instance. When in pain, the body flushes with endorphins and other pain-blocking pleasure-building chemicals that quickly shift the pain into pleasure. There’s such a thing as benign masochism – which is the intentional seeking out of pain while also maintaining an awareness that pain won’t cause serious damage. Think of everyone who loves tear-jerker stories, wild roller coasters, or scary movies! So, there’s a very close association.

* AHEM * Moving On

A Deeper Look At Fear

Fear can range from mild to paralyzing. What’s interesting though is that fear caused by a real immediate threat is rarely paralyzing. Our bodies and minds instinctually engage in a race for survival. Usually the fears that can leave us paralyzed are imagined (what ifs).

Chronic stress is in fact a low-intensity fear response to worry, daily insecurity, anxiety, etc. The more I learned about fear, the more I realized this is an emotion that every novelist should know more about because it’s laced in virtually every character arc ever written.

**Sorry if you thought this post was only for horror/thriller authors.** smile **not sorry**

4 Components Of Fear

Fear can be partly instinct, partly learned, partly taught, partly imagined. Pain causes instinctive fear – survival instinct. Falling is an instinctive fear present even in newborns. Past experiences can create learned fears – a young child will learn to fear bunk beds if they had a friend fall out of one and seriously injure themselves. Social context can teach fear of a particular person (avoid your uncle – don’t ever be alone with him) or various forms of racism. The fear of public speaking is largely imagined, but what’s really at stake is reputation, identity, self-worth.

What blend of fear does your character feel?

“Wendy? Darling? Light, of my life. I'm not gonna hurt ya. I'm just going to bash your brains in.” 
― Stephen King, The Shining

The Role Of Intuition

Humans have this wonderful gift of intuition. The problem is we don’t listen to it often enough. We perceive a threat (could have been body language, past experience, a friend’s experience, an article we read a year ago) but we discount that perception in favor of what we can see. When you take that admitted predisposition and place a character in a situation that feels threatening but they can’t see anything threatening the fear is ramped up.

Gavin De Becker in his book The Gift of Fear talks about a woman waiting for an elevator. The doors open and inside is a young man in a suit who leers at her and bobs his eyebrows suggestively. Given the statistics about violence against women, her own past experiences and those of her friends, the isolated location, etc. she’s not crazy for perceiving this man as a threat. But rather than obey her intuition and wait for the next elevator, she’ll get into the sound-proof steel box – because he looks OK.

We allow ourselves to disregard our intuition if we can’t explain it logically – he doesn’t look like a rapist.

In fiction, the role of intuition -- especially if the character ignores it, is a great device to show the reader unease and discomfort and tip them off that something bad is about to or could happen. The conflict between internal dialogue and physiological response can be juxtaposed with what’s expressed outwardly.

“It is understandable that the perspectives of men and women on safety are so different – men and women live in different worlds…most men fear getting laughed at or humiliated by a romantic prospect while women fear rape and death.” Gavin De Becker, The Gift of Fear

Answering The Why Question

Remember, we have to answer the why question for readers so we work backwards. Why is your character afraid? What is it exactly they’re afraid of and what’s at stake? What do they stand to lose?

Don’t just go through the motions on this. Really dig deep for these answers because the why is how you show the emotion. In deep point of view, we avoid naming emotions so you’ll have to show your reader the excitement or fear through body language, physiology, internal dialogue and spoken dialogue.

Your POVC has finally worked up the courage to ask a pretty girl out on a date. Ask him why he’s afraid.

Because she’s really pretty. OK – why does that make her scary or make talking to her scary?

Because he likes blonds. Nope – too superficial. Dig deeper.

She is pretty and he’s attracted to her, but she’s also friends with some influential people who could help his career. Ahh – there, now this is something we can work with. Which people? Why is their influence important to him?

He’s starting out at the bottom of the corporate ladder. Being seen in the right places with the right people is important. That she’s gorgeous and funny are icing on the cake.

…what if she says no? So, you’re afraid you’ll be disappointed?

I’m afraid my friends will laugh at me. I’m afraid that I’ll be stuck in this entry-level position forever. I need a girl like that to get where I want to be. I’m afraid that I’m not good enough to get a girl like that. That I’ll never be good enough for a girl like that. That she’ll turn me down because I’m nobody.

Now we have a better why—certainly better than “she’s pretty.” Now there’s more at stake for this character than having a pretty girl turn him down. Now he’s got skin in the game. Now, it’s not just his ego, but his career, potentially his self-worth—you get the idea.

The fear is partly instinct, partly imagined, partly taught. If she says yes, his fear is instantly turned into euphoria. If she says no, what’s he do with that? It confirms his worst fears. He’s lost his identity, his role or place among his friends potentially. What kind of man is he? What will he do with that tsunami of emotions?

How do we show this guy’s fear? Does he fall all over his words, does he overthink every gesture? Is one of these things (the girl or his job) more important to him? How could you show that? Does he cross his arms in a protective gesture or stand tall and use a power pose to impress her? Does he stare at the ground and tap his thigh? Does he have sweaty palms, a racing heart, a hyper-awareness of every other person in the room?

Fear is so much more than what a character says, it oozes out of every gesture, expression, pose, tone of voice, and thought.

“…there has to be an element of genuine loss connected to that fear—be it loss of life, limb, sanity, or loved one… “ Gary A. Braunbeck, To Each Their Darkness

Fear Amplified

Once fear is already present, it’s very easy to amplify so that even harmless events seem scary. You can prime your character to feel fear. The abusive man who comes home already angry, slamming doors, kicking toys out of his way, swearing – his family is now primed for fear. They’ll be on edge when he sits down at the table, hyper-vigilant to a threat, they’ll avoid meeting his gaze or contradicting him, and their posture will minimize their size (work to appear small). The father leans over to cut his four-year-old son’s meat, the knife scraping the plate. The child breaks out in tears and this angers the father even more – he didn’t DO anything to make the boy cry.

What Does Fear Look Like?

Wide eyes, raised eyebrows, furrowed brows, flared nostrils, avoid eye contact, look the floor or hands, slouching, hunched, crossed arms, feet angled away, busy hands, shaking or tapping legs or feet, rocking back and forth, rapid breathing, speaking very quickly or not at all, hyper-awareness, weakness, pent-up energy, inability to sleep, sweaty palms, racing heart…

Always answer the why, work backwards and layer in the emotions. A character’s body language, tone of voice, internal dialogue, gestures, expressions, ticks – these are all the pieces of evidence you need to show fear to readers. Above all – tell the truth. Fiction is truth inside a lie, as Stephen King says.

What was the last story (book or movie) that left you feeling fear?

Registration is open now for my 8 week course Method Acting For Writers: Learn Deep Point Of View Using Emotional Layers.  

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About Lisa

Lisa Hall-Wilson was a national award-winning freelance journalist and author who loves mentoring writers. Fascinated by history, fantasy, romance, and faith, Lisa blends those passions into historical and historical-fantasy novels.

Find Lisa’s blog, Beyond Basics for intermediate writers,  at www.lisahallwilson.com.