Writers in the Storm

A blog about writing

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10 Strategies of Successful Ghostwriters

John Peragine

 

When a fellow writer finds out what I do for a living, they usually have a hundred questions. They span from how do I capture someone else’s voice, to how do I find leads.

A common question I get is: "Does it ever bother me if that I don’t get my name on the cover and credit for the work?" My answer is always, “The only thing that really upsets me is if the check doesn’t clear.”

Below are my insights, the top ten things I share with new and even veteran ghostwriters to help them elevate their business and, more importantly, keep sane.

1. Always meet your client.

I cannot tell you how much information I am able to gather when I meet face to face with a client. I once met with a client who had a room full of tennis memorabilia. I would not have known how much tennis was important to her, and we used the game as an ongoing metaphor in her book.

2. Remember it is their book, not yours.

You are hired for your expertise, and you should always give them honest advice - but don’t forget they call the shots. You must leave your ego at the door and remember: you are the pen, they are the author.

3. Create a daily schedule.

Even though you are the ghost writer, it does not mean you don’t fall into the same traps as other writers. Set daily goals of word counts and stick to a schedule, or you will find that procrastination can become your new friend. Turn off the social media and get to work.

4. Never forget you are a business.

You must do everything you can to grow that business and that means acquiring new clients and balancing it with the work you already have.

You can get caught on the teeter-totter. On one side is work you are currently doing with clients, and on the is sales. If you are working too much on the actual work every day, and neglect the sales, you will find that soon you will be scrambling to keep the lights on. On the other hand if you spend all your time and marketing and sales you will not have enough work to sustain you, or you may be neglecting work you should be accomplishing which can hurt relations with paying clients.

Work to find the balance, but keep in mind it is a daily balance.

5. Record everything.

You never know when a nugget of wisdom or brilliance will occur when talking to your client, so record everything. Sometimes once it is out, it is hard to recapture what they said exactly. Recording it assures you miss nothing.

6. Respect confidentiality.

I am asked often about who I have written for, and as exciting as it might be to reveal my high-profile clients, I respect my promise - both for ethic and legal reasons. This can make it tricky at times to convince new clients of my value, so I have an agreement with a few of my former clients that they do not mind being references for me. Each time I am asked to provide a reference, I ask my client first, out of respect.

7. Stay relevant in your own writing.

Because it is sometimes difficult to share past work due to non-disclosure contracts, it is important that I continue to write books, articles and blogs under my pen name. It keeps your skills sharp, it adds to your portfolio, and your credibility. In addition, it makes a great marketing piece and can lead to further work.

8. Network like crazy.

The point of networking is not about selling. People will be immediately turned off by that. What they do want is to connect, and so always offer to help in any way you can. You never can anticipate the day they will call you to engage you in work or refer you. Ghostwriting is a people business - you are selling relationships and trust before your skills as a writer.

9. Be ready to say no.

It seems counter intuitive to turn down a potential client, but sometimes it is best for both of you. The relationship and dynamics are important when getting into someone’s headspace and drawing out their book. Let’s face it, we don’t always get along with everyone. It starts at the negotiation. Trust your gut and intuition. If it doesn’t feel right from the beginning, it won’t get any better.

Have a list of other ghostwriters handy to make a referral to and others may return the favor or even pay you a finder’s fee. In addition, no one is the expert at every topic. There are ghostwriters that have niches in which they write strongly in. Don’t chase the money, focus on creating long term clients- and this means picking the right ones.

10. Take care of yourself.

Move around. Exercise. Expose your skin to sunshine once in a while. It is easy to become siloed in your work, and this not healthy for your body, mind or soul. Be sure to keep healthy snacks at arm’s reach, and schedule in walks, runs or time at the gym. Some of the best ideas and writing comes from the times you are not sitting in front of the computer. A healthy body equals a healthy mind and a healthy mind equals literary genius. Well most of the time, or at least some of the time.

Have you ever thought of ghostwriting? Do you have questions for John?

Special Ghostwriter Mentoring Package! If you email John and mention this article, he will answer any questions you have and provide a 40% discount off his next ghostwriting course (coming in June!). [john(at)johnpwriter(dot)com]

 

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About John

John Peragine is no novice to writing a book. He is a published author of 12 books, has ghostwritten over 100 others and does freelance work for the New York Times, Reuters, and Bloomberg News. John ghostwrites for some of the top names in business, real estate, Hollywood, politics, fitness and healthcare. He has published articles in WineMaker Magazine, Herb Companion and Speaker Magazine to just name a few. 

John has been writing professionally since 2007, after working 13 years in Social Work and was a professional musician in the Western Piedmont Symphony for over 20 years. He has been providing services to the National Speakers Association  and the Global Speakers Federation since 2013. John is a member of the National Writer's Union. 

His expertise is in business writing, real estate, small business, finance, Amazon self publishing, how to self publish a book. He had built a company that is a leader in self publishing companies

John lives with his wife and two children on the beautiful Mississippi River in Davenport, Iowa.

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Have You Embraced Your Natural Voice?

Julie Glover

When I first began writing novels, I longed to pen my prose like the literary greats I’d read in high school and college. Jane Austen, Thomas Hardy, Edgar Allen Poe, Leo Tolstoy, etc. were my beacons of beautiful prose.

But alas, their light flickered on me. Because I couldn’t seem to get two pages in without snark coming out on the page. So much for my lofty plans.

I’m not the only one who wanted or expected a different writing voice.

Too often, we struggle to be the kind of writer we wish we were. We imagine ourselves as the next J.K. Rowling, when world-building isn’t our superpower. We want to write funny books, when we’re at our best telling tissue-soaking tear-jerkers. We try to write juvenile fiction, but our stories sound like they were by a 35-year-old parent—and what kid wants to read that?

Hey, I get the frustration. I was kind of pissed off to find that I wouldn’t be digging deep like Dostoyevsky or rendering romance like a Brontë.  But when you fully embrace your natural writing voice, you grow to love it and the writing flows much more easily.

I’m not saying it’s always easy. Even when you’ve embraced your writing voice, it’s real effort to turn out a book. Not to mention a great book, a book that more people than your mother and that reclusive aunt with the seven cats want to read.

But you might be working harder than you need to by avoiding the kind of writer you really are.

Here are five quick tips for discovering your natural writing voice—and embracing it:

  1. Try different genres. Don’t try everything, of course, but choose genres you’ve enjoyed and see how well and easily you can write a few scenes or even a whole manuscript in that voice.

Many writers try several genres before finding one that really fits. Give yourself time and space to discover who you are on the page.

  1. Pay attention to your stress levels. If you’re extra uptight about turning out that next scene and always dealing with high stress in your writing, it might not be the writing at all but trying to be something you’re not.

Own your feelings and ask tough questions about where your stress is coming from. Is it just the deadline? The usual challenge of writing? Or are you trying to work outside your natural voice?

  1. Listen to trusted colleagues and friends. Let others read what you’ve written and invite honest feedback. Ask, “Does this sound like my natural voice? Do you have an idea of what might be a better voice?” You don’t have to take their advice, but if several trusted colleagues and friends converge on a suggestion, it’s worth considering.

Very recently, I had my critique partner recommend a new genre for me to try. I balked at first, but when I ran the idea past several colleagues and friends who know me well, they all said something like, “That totally sounds like you.” Thank goodness, because I’ve just started a new, and very exciting, project in the new genre.

  1. Get over unrealistic expectations. You wanted to be the next Janet Evanovich, but your stories come across more like John Grisham. You wanted to be the next George R.R. Martin, but your voice sounds more like Judy Blume. Get over it.

Plenty of authors started writing in one genre, then found their voice—and their success—in another. Throw a short pity party if you must, but then dwell on all the great stuff about being exactly the excellent writer you are.

  1. Recognize that you can adapt as your voice changes. Just because you write dark now doesn’t mean you’ll write dark forever. Or that funny authors must always be funny. We change and grow in life. Circumstances shape us. Our interests evolve.

You only have to commit to writing in the voice you have right now. That could change in the future, and knowing that may free you up to embrace your writing voice in the present.

Are you trying to be someone you’re not? Didn’t we all learn the folly of that back in junior high?

Writing is hard enough, so I encourage you to embrace your natural writing voice. Find out what it is, and then run with it. Like you’re running with scissors! It’s an adventure to write with your natural voice. So many possibilities will come to light. And your audience will benefit from reading what you uniquely offer on the page.

Do you feel like you've found your natural voice? If so, what helped you get there? What helps you keep it going strong?

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About Julie

Julie Glover, Writers In The Storm

 

Julie Glover writes young adult—and possibly humorous mystery—fiction, collects boots, practices rampant sarcasm, and advocates for the interrobang. Her YA contemporary novel, SHARING HUNTER, finaled in the 2015 RWA® Golden Heart®. She teaches courses on YA characters and grammar and is represented by Louise Fury of The Bent Agency.

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Eight Easy Ways for Your Characters to Show Love

"I love you" are pretty powerful words to say—and to hear. But there are usually a lot of words before your characters hear those words, and maybe even more words before they believe them. There are plenty of things our characters can do, actions they can take, to build the emotional level for their love interest to really hear and accept those words and feelings. The cool thing is, you can think of more by thinking about how—and why—you've fallen in love, because every one of these suggestions "works" in real life, too. That's why your readers will connect with them, and why they will fall in love with your characters.

  1. Random surprises improve mood and relationship satisfaction. The surprises don't have to be costly or labor-intensive. Let me give you a real-life example. When I started having to travel for my job, I bought special "cute" post-it notes. One had a dotted line down the middle with "good gnus" (they had halos) on the left and "bad gnus" (they had horns and pitch forks) on the right. The title was "Good gnus and Bad gnus." Under the good news side I wrote "I love you" and under the bad news I wrote "I'm not here." I stuck it on the mirror my husband used every morning to shave. He didn't usually call the first couple of days I was away, but he called that night to say, "Somebody put a sappy note on my mirror." I asked him how he liked it. "I had to pull it off so I could shave." Yes, a real romantic. In the future I put notes in his underwear drawer, in the freezer, tucked inside a book he was reading, just to bug him. Years later, he'd asked me to look for something important in his filing cabinet, and in an unlabeled folder was every single note I'd written him.
  2. Expressing concern for someone's safety promotes solid friendships and encourages healthy behavior. It
    also boosts self esteem and fights depression. One more from-Fae's-life example. My husband's got a thing for clean, well-maintained cars. I found this out soon after we got married. He came into the house after he'd washed his car and told me I needed to wash my car. I told him it was fine. After a few, okay more than a few, heated exchanges he stamped outside saying it was dangerous to drive with a windshield so dirty (it wasn't that bad), and he washed my car. When I complained that I needed to remember to stop and get gasoline or I may not make it to work the next morning, I'd get in the car and the tank (that I'd forgotten about) was full. [I hear you sighing ahhhh, but trust me, he is not a romantic.]
  3. Remember the details of something important to the other character. Since we only remember seventeen to twenty-five percent of what we hear, paying attention to the details of what our partner is concerned about is important. Dialogue can be initiated, whether it is to commiserate or problem solve. But there can be no back and forth if your character doesn't know the important details. Questions can pull out other, perhaps secret, facts or emotions or backstory to make this suggestion do double-duty for your writing. The act of listening is powerful. In real life and for our characters.
  4. Really caring about your day. Now this may sound mundane. Of course you're going to show your characters
    caring about what happened to each other. But did you know that this particular type of show-of-caring is ninety-three percent non-verbal communication? This is not the lip-service, "Oh, honey, that's too bad." This is the "knowing look," however you've detailed that look for your character, the light touch on the arm, or the long, silent bear hug. It's the stretch out on the sofa and put your feet in my lap foot massage. Or the slow walk to the wine storage and pouring a glass of their favorite before any verbal response. It's exactly what you would want someone who loves you to do for you.
  5. Hand-written love letters. This is different from my post-it notes above. This is a full out, (maybe) carefully constructed letter proclaiming an undying love. It lists the hows and why of falling in love. It professes forever and that HEA. Maybe it was written but never intended to be discovered and read, and that discovery can make it a turning point in your story. It could be on the back or inside of a purchased greeting card. Its impact can be profound when the character who writes it has not verbally professed love before this point, and probably hasn't physically shown such softness to the other character. 
  6. Totally relaxing physical affection increases trust and stronger bonds. Yes, this one has big immediate
    payoffs for both characters. Hand holding for the first time, particularly if the walking is a little slippery, indicates a caring desire to protect. Rubbing the back of the neck requires trust and tenderness. From a hand or foot massage, to massaging the shoulders and back… well, you get the idea. Physical interaction that takes the everyday tension down to a relaxed sigh is the goal here.
  7. Making your character feel included because they are important. Remember the first time you met the parents? It went well if your beloved included you in the conversation. Better if there was physical contact between the two of you, either seen or unseen by the others in the room. We've all been in situations where we went somewhere and wondered why we needed to be there because no one made an effort to interact with us. To someone who loves you, you are the center of the event and, even if your interaction is mainly with the one who brought you, you'll have a positive experience. How do you make someone feel included? You introduce them to the others, show them the important places: the restroom, the exit to the patio, the bar, the food, the people they'd most likely get along with. And you don't abandon them afterwards. Hovering isn't necessary, but visible checks are mandatory as are occasional personal check-ins to assure their well-being. If one character  is the type of person who will slink to a forgotten corner, the other character will stay with them and move about the room as their escort.
  8. Checking in to be certain of the other's well-being, mental health and status. Friends do this; lover's should, too. It begins as a courtesy, but when you love someone, you care about how they are doing. Communicating with them on a regular basis shows that love and also deepens the connection between two people. In historical fiction, it can be accomplished by a daily ride to the other person's home. In a contemporary, a text works, but other ways to check-in are needed to show a commitment to the relationship. A phone call or a quick meeting, even a surprise visit, all show a desire to be involved in the well-being of the other person. 

What other ways do your characters show their love?

ABOUT FAE

Fae Rowen

Fae Rowen discovered the romance genre after years as a science fiction freak.   Writing futuristics and medieval paranormals, she jokes  that she can live anywhere but the present.  As a mathematician, she knows life’s a lot more fun when you get to define your world and its rules.

Punished, oh-no, that’s published as a co-author of a math textbook, she yearns to hear personal stories about finding love from those who read her books, rather than the horrors of calculus lessons gone wrong.  She is grateful for good friends who remind her to do the practical things in life like grocery shop, show up at the airport for a flight and pay bills.

A “hard” scientist who avoided writing classes like the plague, she now shares her brain with characters who demand that their stories be told.  Amazing, gifted critique partners keep her on the straight and narrow. Feedback from readers keeps her fingers on the keyboard.

When she’s not hanging out at Writers in the Storm, you can visit Fae at http://faerowen.com  or www.facebook.com/fae.rowen.

 

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