Writers in the Storm

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5 Ways to Manage Reader Expectations

by Kathryn Craft

Movement is a transfer of energy. You may have learned this in high school physics, but for me, the lesson became an indelible experience in dance. I could feel energy transfer from muscle to bone, from myself to a partner. I could imagine drawing energy from the earth through my body to the top of my head and beyond; I sent it from my gut through my fingertips and into the audience so that they, too, could join in the dance.

I’ve spent the last three years exploring how story also benefits from a transfer of energy, and the most important parallel is this: the choreography that coordinates dance movement is not a series of steps any more than a story is a series of black marks on a page. What captivates is the intention the mover brings to the connection between steps, just as story movement relies on the energy between words.

One of the many benefits of this fresh perspective is that you’ll stop thinking about how to tell a damn good story. Instead, you’ll build a story that your reader can enter. Once you perceive your story’s spaces, you can invite your reader into it—and then, through managing their expectations, convince them to stay.

Here are five techniques that will extend that invitation.

1. Capitalize on sweet anticipation.

Those who read novels are drawn to the long guessing game that results when story questions are raised and their answers are delayed. They want to linger in that moment when he might or might not kiss her. To inhabit a character’s dream for a bit longer before their world comes crashing down around them. To see if the journey they were on has changed them enough to face their nearly impossible climactic dilemma.

Anticipation relies on stopping short of inserting explanation into the action-reaction chain that drives a novel. Unexpected reactions pique the reader’s curiosity. And guess what our emotions are? Energy.

As your reader asks, Why would this character act that way, picture them leaning into your story, reading on to find out. You may need to reinsert the backstory later—but if you do it will be much later, when the character is now acting against their best interests and the reader must simply know why.

2. Make use of genre expectation.

The appreciation of story is subjective and quite personal. One person might read only horror; another might read anything but. Raise the right question in your opening, though, and you’ll be able to use genre expectations to invite the right reader to move into your story.

Some genre expectations:

  • Suspense: How will the protagonist prevail against the threat?
  • Thriller: Will the protagonist be able to save everyone from the threat?
  • Horror: Will the protagonist be able to vanquish the monster?
  • Adventure: Will the protagonist succeed in his quest?
  • Women’s fiction: Will personal growth lead to a fresh sense of hope?
  • Fantasy: How will otherworld elements help the protagonist achieve their goal?
  • Mystery: Will the protagonist be able to figure out who did it?

If a novel opens with the discovery of a dead body and a forensics team finds a disturbing clue, your reader won’t wonder if the female detective will fall in love with the victim’s brother. They’ll recognize a murder mystery in their preferred subgenre of the police procedural.

A genre question is a springboard.

Non-stop action doesn’t create story movement in thriller any more than sex automatically creates story movement in a romance. You must bait your hook with a challenging story goal for the protagonist. In the case of our detective, she may recognize an artifact at the crime scene that pertains to the disappearance of her father ten years ago, but since she’s up for a promotion, she’s loath to share this potential weakness with her male colleagues.

Now the reader is trying to imagine how this evidence will point to the killer, and whether its personal significance will compromise the detective and affect her promotion.

3. Add a watcher.

Show a character undressing for bed? Meh. We all do this every night. Show someone watching this action through a second-floor window from the street, though, and the dynamic of the scene changes. The resulting tension raises reader expectation: this will be important.

Any story with a stakeout, a stalker, paparazzi, an anonymous protector, or a nosy neighbor features a watcher. Someone standing in the wings, literally or figuratively. Ghosts are effective watchers. Santa Claus sees you when you’re sleeping. A believer would argue that God is the ultimate watcher—but even a pet’s watchful glare can raise the tension when its owner is about to lie.

4. Foreshadow.

Readers love to be knocked off-balance when an expectation isn’t met, but you must take care to create a world in which this unbalancing event could be expected to take place. Introduce a witch on page 50 and the reader might throw the book against the wall; show a flower making noise as it struggles to emerge from frozen ground and that page 50 witch won’t seem so far-fetched—in fact, her presence might meet expectation without having to explain a thing.

5. Add prose support.

If you’re anything like me, you waste too much time fiddling with phrasing in your first draft. But know that the longer you spend on phrasing, the harder it will be to replace it when you realize that those words could not create the narrative momentum you’d hoped for. The truth is, prose can’t create story movement—remember, story intention lives between the words—but prose can support it.

Turns out, your goal isn’t to tell a damn good story after all.

From the flat surface of a page, you must build a story that invites the reader in. Not once, at the opening, but again and again in every scene, by raising fresh questions that manage reader expectation.

Do so and your reader will experience a story that moves.

How do you  manage reader expectations? Which of the techniques above resonated with you? Do please share with us down in the comments!

About Kathryn

Kathryn Craft’s two-decade tenures as dancer/choreographer, dance critic, and freelance developmental editor have merged to inform the perspective about story movement featured in her October 7 release, CRAFTING STORY MOVEMENT: Techniques to Engage Readers and Drive Your Story Forward. Building on her bachelor’s and master’s degrees in education, it has been her great joy to share the craft of writing by mentoring novelists, most recently through her Your Novel Year program, and by speaking at dozens of venues where people thirst to write, from writing groups, conferences, and libraries to in-patient rehabs and grief support groups. She is the award-winning author of two novels from Sourcebooks, The Art of Falling and The Far End of Happy. She lives with her husband in Doylestown, PA.

Kathryn's New Book - now on pre-order, releasing on October 7!

Some other WITS posts by Kathryn:

Where an Author's Story Begins

The Story that Holds You Back

Our Capacity for Brilliance

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How to: Make Your Poems a Book

by Laura LeHew

Questions, questions, questions. So many questions. How can you determine if you have enough poems for a book? How do you put a manuscript together? What can you do so that you have the best chance of creating a publishable manuscript? What’s the difference between a chapbook and a book length manuscript? What is the narrative arc, how do you tie a book together, how do you order your book, sections, what is the heart/theme of your book, is the title important (yes it is)? 

Margaret Atwood says that “Publishing a book is like stuffing a note into a bottle and hurling it into the sea. Some bottles drown, some come safe to land, where the notes are read and then possibly cherished, or else misinterpreted, or else understood all too well by those who hate the message. You never know who your readers might be.”

Trying to decide if you have enough material for a book length manuscript? Print everything out. Published, unpublished, mostly ready to be published—could maybe use another round of editing. Alphabetize everything you’ve printed out. Now comes the fun. Warning you’ll need a large roll of painter’s tape. Starting at the leftmost side of a room and depending on volume of poems, tape 3-5 poems down the length of the wall, starting just above eye level. See photos 1-6 from my June, 2025 writing residency at Hypatia-in-the-Woods in Shelton, WA.

Photograph of a room with a lamp on an endtable, a rocking chair and an armchair, on the wall between pictures in frames are 10 columns of pages of poetry taped to the wall
The same room, an adjacent wall with a picture window and a glass door to a deck. Pages of poems are taped to the wall and glass of the window and door.
second portion of the wall showing the glass door is a sliding door and more pages of poetry taped to the glass and the walls.
Continuation of the wall beside the sliding door and a second picture window with more pages of poetry taped to the wall and window
photograph of another wall in this dwelling showing a portion of the kitchen and an adjacent wall with two doors, and pages of poetry taped to both doors, and the wall between them
A photograph of the dining room table that is holding a laptop, a printer, a stack of books and piles of paper

Once the poems are all on the wall, read through everything out loud. Is anything tied together by language, tone, chronology, geography, topic? Something else? As you read through a second time, grab your pens and highlighters and write a one- or two-word summary of the theme/heart of the poem in the upper right corner: love—divorce—death, etc.. Circle or highlight any words or themes that are repeated like a red or raven. From this you will see the patterns of theme. 

Rearrange (lump) the poems together by the emergent theme(s). The back/last wall should now be used for poems that don’t quite seem to work. You still want to leave them up, they might get woven back into your manuscript later in the process. 

Once you have your theme like love (and) divorce the real work begins. A chapbook is approximately 26 pages or a chapter of a book. A book of poetry is typically 90 pages. Now you know if you are working on a chapbook or a book. If you have more than 26 and less than 90 you will get to decide whether you want to cut some poems out or add some more poems. 

The ordering of your book is an art, a balance and there are a million ways to accomplish this. You should examine the ways other books are organized which means reading books both similar and dissimilar to your manuscript so that you can get a feel for what and how you want to order your book. Will you have sections, will they be numbered or titled or both? What is the placement or order of your poems. Is the order cohesive, does it flow correctly, is there a narrative arc within each section?

Pick your best poem and your second best poem. Place your 2nd best poem at the beginning and your best poem as the last poem on the wall. Then try it the other way. These will cement your theme and draw your reader in. After the first poem is on the wall find the next one. The last line of your poem should flow into the first line of your next poem. In my book Dear John— the first poem is “Thermals” and the last two lines are … “you were still so angry I wrapped myself in a frost / & told you all was well.” The following poem “You Have No Punctuation” the first line “In this time of war. This thumbtack. This porch. …” keeps with the anger and builds the disappointment from the first poem. You will do this line-by-line and poem-by-poem.

Your Book's Narrative Arc

You are building your narrative arc. You will begin to see other patterns, do you have themed sections or is this all one contiguous book? If you have sections you will need to find the beginning, middle, and end to each section. Each section should itself work to build the overall arc of your book. What is the heart/theme/message/focus of the book? What is the heart/theme/message of each section? Does each section move you towards the overarching theme of the book? Much like stair steps the approximate middle poem of each section should mark a turn towards the resolving poem in each particular section. And, the approximate middle poem of your entire book marking the penultimate turn (climax) of the book towards resolution (also known as your last poem).

You will be rewriting old poems, writing new poems, grabbing poems from the wall behind you that now fit into your theme. When you are all done arranging and rearranging. Read your manuscript out loud and make any final changes, any little tweaks. Number the pages as you take them off the wall. 

Give your manuscript a title. It might be a title of one of the poems in your book and that title/poem will have greater weight, it should work towards enhancing the theme. In my book Dear John—the last poem in my book is also titled “Dear John—” and speaks to the overarching theme of love. If your title of the manuscript is not a poem in your book it should also reflect the theme of the book. The working title of my current manuscript tis A Whisper of Night Moths. Night Moths are symbols of transformation. Coming from the dark to the light. This manuscript is themed around what women hold within them, that they keep hidden—rape, stalking, other hidden sorrows and how they overcome it, transcend it to be one with the world. Though there is no poem titled A Whisper of Night Moths the poems contained within are reflective of the theme of transformation.

Combine everything into a single document. In Word always use styles. Title, Heading 1 for section break, Heading 2 for poem title, etc. Use a common font like Times New Roman. Poem titles should be formatted consistently like all caps or all lowercase. If you use “&” as opposed to word “and” or other interesting formatting be sure to use the same throughout. Include a title page with your name and a title page without your name. Place a single poem on each page with a page break to the next page/poem. At the top of the page Poem Title, blank line, first line of your poem:

Poem Title

…first line

If your poem goes over to another page indicate that at the bottom (continued) and at the top of the next page include the poem title and whether it is a continued stanza or a new stanza. Two lines breaks and continue the poem. 

…

last line on page (continued)

top of next page—

“poem title”

(new stanza)

continued poem

Now that you’ve used styles insert a table of contents. Proofread proofread proofread. Make your manuscript as clean as possible. Do not give an editor a reason to reject you.

Where to Send Your Manuscript

Do the research on where to send your manuscript.

Here are several of my go-to resources for submitting. They include detailed submission information for magazines, journals, and presses. Some are free; some cost money.

  1. Duotrope's Digest
  2. CLMP—The Literary Press and Magazine Directory
  3. Newpages.com
  4. Poets and Writers
  5. The Poet's Market, ISBN-13 978-1-58297-499-6
  6. The Writers Chronicle
  7. winningwriters.com
    • free for the best 150 free poetry contests
  8. Emily Stoddard newsletter
  9. Two Sylvia's Press

And of course, check out links on social media, get on email lists, subscribe to electronic newsletters from your favorite magazines.

Check the submission guidelines and always follow them. If you have any questions about the guidelines, don’t hesitate to contact the editor at the publishing house. Send it out.

What additional resource can you recommend for submissions?

About Laura

Headshot of Laura LeHew

Laura LeHew grew up in the Midwest where she spent her childhood summers playing Man from U.N.C.L.E. and chasing fireflies. Widely published her collections include: Let Widows Be Widows (Unsolicited Press) 2022, themed around the elegiac, Dear John—(The Poetry Box) 2021 themed around love and divorce, Buyer’s Remorse (Tiger’s Eye Press—Infinities) poems on abuse, Becoming (Another New Calligraphy) a non-linear discourse on alcoholism and dementia, Willingly Would I Burn, (MoonPath Press) themed around math and science, It’s Always Night, It Always Rains, (Winterhawk Press) murder/noir and Beauty (Tiger’s Eye Press) fairy tales. She is actively seeking a home for her manuscript The Whisper of Night Moths.

Laura received her MFA from the California College of the Arts. She was on the steering committee for the Emerald Literary Guild. Laura held various positions for the Oregon Poetry Association including President, Contest Chair and Cascadia editor, she co-hosted a reading series, Poetry for the People, and has received residencies to Hypatia-in-the-Wood, PLAYA, the Montana Artists Refuge, and Soapstone. Laura currently facilitates the ;unruly poets, owns and edits Uttered Chaos, a small press and is the recipient of the 2021 Oregon Poetry Association’s (OPA) Patricia Ruth Banta Award. She spends her days taking photos of rivers and roses. Find her at: www.lauralehew.com | www.utteredchaos.org .

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How to Polish Your First 5 Pages for Agents

By Jenn Windrow

You’ve poured your heart into a novel, typed “The End,” and now you’re ready to share your work with the world. But before you hit “send” on that query to your dream agent, there’s a critical step you must not skip: polishing the first five pages until they shine like a diamond.

Why? Because in a sea of submissions, agents don’t have the time—or need—to wait for your story to “get good.” The first five pages are your one shot to hook them. Nail those, and you’ve earned their attention (and maybe even a request). Flub them, and your manuscript likely gets a pass.

As a developmental editor, I am hell on the first few pages of any client work I edit. I strive to help every author create an attention catching opening, that answers the who, what, when, where's, and why's. But still make the opening interesting enough to hook readers.

Here’s how to make sure those first five pages are strong enough to open doors.

1. Open with Purpose

Many writers think they need to start with a bang—explosions, murders, or dramatic dialogue. But what agents really want is clarity. They want to know:

  • Who is the protagonist?
  • What’s at stake?
  • Why should I care?

That doesn’t mean giving everything away up front, but it does mean grounding the reader in your story. Don’t confuse mystery with vagueness. If your first page has no clear setting, no named characters, and a disembodied voice in a storm—agents may stop reading.

Tip: Choose a scene that introduces the protagonist in motion, facing a small conflict that hints at the larger one to come. Avoid starting with backstory or worldbuilding

2. Voice is Everything

Agents aren’t just reading to assess plot—they’re listening for voice. Your narrative tone, word choice, rhythm, and attitude all contribute to a unique voice that makes your story stand out.

Is your narrator sharp and witty? Stoic and poetic? Sassy and irreverent? Whatever it is, make it consistent and confident.

Tip: Read your first five pages aloud. Do they sound like you (or your character)? If it feels flat or generic, revise to inject more personality.

3. Trim the Fat

You’ve heard it before: cut the fluff. But when we’re close to our writing, it’s hard to see which parts are unnecessary. Here’s a quick list of what agents often flag in opening pages:

  • Overuse of adverbs and adjectives
  • Descriptions that go on too long
  • Dialogue that doesn’t move the plot or reveal character
  • Unnecessary internal monologue
  • Flashbacks before we’re invested

Every word on those pages should earn its place.

Tip: Highlight every sentence that doesn’t either reveal character, move the plot, or create tension. Then cut or revise them. (This is also a great tip for self editing your whole book. If the words on the page don't move the plot forward, take your editing knife and cut, cut, cut baby.)

4. Tension is Your Best Friend

No tension? No interest. This doesn’t mean someone has to die or scream or run from a monster in the first paragraph. Tension can be quiet—unspoken fears, secrets, awkward silences, or a character on the verge of a decision.

Ask yourself: what question am I planting in the reader’s mind? The best first pages make the reader desperate to know what happens next.

Tip: End the fifth page on a mini cliffhanger—a decision, a discovery, a twist, or even a strong emotional beat that hints at deeper conflict.

5. Professional Polish

Before you send anything out, make sure your pages are clean. Typos, grammar errors, inconsistent formatting—these are distractions that can make an agent move on, even if your story is strong.

Tip: Run it through grammar software (like ProWritingAid or Grammarly), but don’t rely solely on AI. Print it out, read it backward, read it aloud, and—if possible—get a critique partner’s eyes on it.

6. The “Agent Test” Read

Finally, pretend you’re an agent. You have 200 queries in your inbox. You’re looking for a reason to say no—because you only have time to request a few fulls. Read your first five pages with that ruthless mindset.

  • Does the opening make you want to turn the page?
  • Do you clearly understand the protagonist and their world?
  • Is something exciting is about to unfold?

If not, keep revising. Your story deserves the best chance.

Final Thoughts

Writing a novel is a huge accomplishment, but submitting it takes courage and strategy. Agents aren’t your enemies—they’re readers looking for something great. By focusing on the first five pages, you’re giving them a compelling reason to say, “Yes, send me more.”

Polish with intention, lead with clarity, and let your voice shine.

What’s your biggest challenge when it comes to perfecting your opening pages? Have you ever rewritten your beginning after finishing your manuscript? Share your experiences in the comments below!

About Jenn Windrow

Jenn Windrow once attempted to write a “normal” book—and promptly bored herself into a coma. So now she sticks to what she does best: writing snarky, kickass heroines, broody supernatural men, and more sexual tension than a vampire in a blood bank.

She’s the award-winning author of the Alexis Black novels and the Redeeming Cupid series, where the undead never sparkle and the drama is always delicious. Jenn moonlights as a developmental editor, helping other writers wrangle their wild plots and tangle-free prose.

When not arguing with her characters or muttering about Oxford commas, she can be found binge-watching trash TV, wrangling the slew of animals that live in her house (husband and teenagers included), or telling herself she’ll only have one more cookie.

You can find her at jennwindrow.com or lurking on social media where she pretends to be an extrovert.

Header image by Nick Fewings - Unsplash

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