by Lisa Norman
We talk a lot about "The Muse" and "The Editor," those voices that whisper in our ears and either help our creativity or edit our writing into magic. Sometimes they help. Sometimes they block our creativity. In a perfect world, they work together as a creativity duet.
But there’s a third voice in my head that I inherited along the way: the Ghost of Scarcity.
There are other creative blocks that writers carry. Ghosts of shoulds long past: writing should be profitable, writing should be effortless, I should be further along in my career, and one of my least favorite to run into: I should be able to do this. Whatever this is at the time.
And there are as many others as there are writers.
The trick for me is to recognize that some of these ghosts, these fears, are not my own. Some I inherited from family. Some I picked up along the path of my writing career.
Recognizing the Sources
There’s a common marketing tactic, known as Agitation Marketing, where you state a problem that people might have as if it is a thing they DO have. This is especially powerful if it is a common issue that many people have occasionally. Suddenly, even those who don’t have the problem think that maybe they do. People hearing or reading the pitch begin to question themselves.
The marketer has created a problem, and now they can sell us the solution.
This technique turns a fleeting problem that lots of writers have into a chronic worry that the writer (or other buyer) must pay to solve, urgently. And hey, this advertiser or teacher just happens to have the perfect solution.
I’ve run into too many writers carrying beliefs and blocks that they picked up from a cleverly crafted marketing pitch.
Recognizing the Result
Let’s look at how these creative blocks derail our talents.
I’ll use myself as an example. Scarcity is one of my ugliest creative blocks.
I’ve shared before how my mother spent her life in a constant state of scarcity. Even when she was financially stable, she believed she couldn’t "afford" to be creative. She was a powerhouse in Silicon Valley real estate, winning awards and breaking records, while her sketches were relegated to the margins of high-value contracts. It wasn't until cancer robbed her of the ability to sell real estate that she discovered she could have made a living through the art she’d suppressed. Her true scarcity wasn’t money, it was her access to creative joy. She thought money would solve all of her problems, and so she drove herself relentlessly to make more and more money.
For me, my trigger was a brief stint when I first got out of college. My autoimmune condition took me down hard and I went hungry for a while. Now only one look at me these days and you’ll know instantly what my creative soul can’t seem to grasp: I haven’t been hungry in a long time.
Being too Honest
Here’s how I start my day, every day. I check my bank account balance. I eat and make sure there’s enough food for my family for the day. If my bank account drops close to my comfort level, I start panicking. I could sit down and write, but the first person who comes along and offers me a paying gig? Writing goes right out the window. Writing. The creative passion of my life becomes impossible.
I’ll be chasing someone’s broken website instead of my writing goals and not even notice that I changed direction.
That scarcity? It’s not real. But it feels real.
I find myself measuring my worth by "real job" metrics—output, Return On Investment (ROI), and efficiency—forgetting that my creativity is a living thing, not a factory.
When "Should" is a Hand-Me-Down
Creativity wilts under the weight of "should." Most of our "shoulds" are just recycled fears from people who didn't know how to tend their own creative sparks. We tell ourselves:
- "I should write something 'marketable' instead of what I love." – Why? Why not trust that if I love something there will be readers on the planet that will love it, too?
- "I should be farther along by now." – Why? People start their creative lives at all ages. There’s no magical age for success.
- "I should justify the time I spend writing by making a profit." – Why? Many successful writers lost money before they made it. I’d hazard to say that most creatives invest time not making money before they start turning a profit.
When you live under the pressure of "should," your creativity becomes a debt you owe to yourself instead of a gift you give to others.
Here’s a question: if you carry any of those shoulds, are they actually real and true for you? Or are they something you inherited from someone in your life or a clever marketing campaign?
Reclaiming Your Fire
Breaking this cycle isn't about a grand rebellion; it’s about awareness. It’s noticing that the dread you feel when opening your manuscript might actually be a reaction to an inherited or absorbed expectation that isn’t yours.
Today, try a small act of discovery. Write one scene that has zero market value. Write something messy, weird, or "useless" just because it makes your heart lift.
The joy of creativity is about realizing that your creative presence is enough, exactly as it is. You aren't "behind" a universal timeline; you are arriving exactly when your spark is ready.
What is one creative "should" you’ve been carrying that feels more like a burden than a blessing? What happens if you set it down today?
About Lisa

Lisa Norman's passion has been writing since she could hold a pencil. While that is a cliché, she is unique in that her first novel was written on gum wrappers. As a young woman, she learned to program and discovered she has a talent for helping people and computers learn to work together and play nice. When she's not hanging out with her family, writing, or teaching, she can be found wandering the local beaches.
Lisa writes as Deleyna Marr and is the owner of No Stress Writing Academy. She also runs Heart Ally Books, LLC, an indie publishing firm.
Interested in learning more from Lisa? Sign up for her newsletter or check out her school, No Stress Writing Academy, where she teaches social media, organization, technical skills, and marketing for authors!
Her most recent book, The Work of Joy is now available here.
Top image from depositphotos.








