February 6th, 2017

Why You Need a Media Kit, Even If You Aren’t Published Yet

Posted In:
Author Marketing | Blogging Guests

June Stevens Westerfield

Have you ever known exactly the information you want to put out into the world, but then draw a blank as to how to do it properly?  Would you believe that, strangely enough, that happens to authors a lot.  Like a really lot.  You’d think that those of us that fancy ourselves talented with words wouldn’t be faced with that issue, but alas, it happens.… Read the post

November 14th, 2016

Creating an Author Brand When You Write Multiple Genres

Posted In:
Author Marketing | Blogging Guests | Writer's Life

June Stevens Westerfield

Creating a brand that represents you as an author and reflects your writing as a whole is hard enough when you write in just one genre.  Often, when an author writes books in just one series, their author brand gets tied inextricably with their series brand.  That isn’t ideal, but it isn’t necessarily a problem either.  But what happens if the author starts writing a completely different series or even a standalone novel?  What’s more, what if the new novel is in a completely different genre?  It stands completely outside of the author’s known brand.  The author now has two choices, either change their brand or use a pseudonym.Read the post

October 28th, 2015

3 Basics of Author Online Presence

Posted In:
Sierra Godfrey | Technology Fun

Sierra Godfrey

You might remember a hullabaloo in August on Twitter called Pitch Wars. It’s a contest where writers submit queries to agented and published writers in the hopes of being taken on as a mentee. The contest is a terrific opportunity to get detailed, one-on-one coaching from an experienced writer, but the sheer number of people who enter and talk about it also provide an excellent opportunity for something entirely different: learning about how to present yourself online.… Read the post

October 16th, 2015

How to Create a Book that Sells and a Marketing Plan that Works (every time!)

Posted In:
Author Marketing | Penny Sansevieri

Penny Sansevieri

Death_to_stock_communicate_hands_9For authors, there’s nothing more satisfying than writing the final sentence of a book that you’ve poured your heart and soul into. You can feel proud of what you have accomplished, but the hard work doesn’t end here.

Although you have completed the book, now you need to ask yourself whether you’ve written a book that is saleable.… Read the post


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