Writers in the Storm

A blog about writing

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Tag: author branding

Should Authors Break Free from the Brand?

by Julie Cantrell

The standard advice given to writers is to brand yourself. Find a genre, and stick with it. This strategy has proven successful for many contemporary authors such as Danielle Steel and Mary Higgins Clark, but even Jane Austen had perfected the practice years earlier, and Agatha Christie used it to pen mysteries that ranked her in the sales zone with Shakespeare and the Bible!… Read the post

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How to Make ALL Ads, Marketing & Newsletters Work BETTER
writers in the storm, Kristen Lamb, promotion, marketing
Image courtesy of Flickr Creative Commons, courtesy of Enrico Petrarolo

by Kristen Lamb

Book sales. This is what everyone wants to learn about, so Writers in the Storm has been kind enough to let me proselytize here.

Most of us are continuously asking the same question.… Read the post

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Why You Need a Media Kit, Even If You Aren’t Published Yet

June Stevens Westerfield

Have you ever known exactly the information you want to put out into the world, but then draw a blank as to how to do it properly?  Would you believe that, strangely enough, that happens to authors a lot. … Read the post

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Creating an Author Brand When You Write Multiple Genres

June Stevens Westerfield

Creating a brand that represents you as an author and reflects your writing as a whole is hard enough when you write in just one genre.  Often, when an author writes books in just one series, their author brand gets tied inextricably with their series brand. … Read the post

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3 Basics of Author Online Presence

Sierra Godfrey

You might remember a hullabaloo in August on Twitter called Pitch Wars. It’s a contest where writers submit queries to agented and published writers in the hopes of being taken on as a mentee. The contest is a terrific opportunity to get detailed, one-on-one coaching from an experienced writer, but the sheer number of people who enter and talk about it also provide an excellent opportunity for something entirely different: learning about how to present yourself online.… Read the post

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