September 6th, 2021

A Checklist for In-Person Book Events

Posted In:
Author Marketing | Penny Sansevieri

by Penny C. Sansevieri

If you want to market a book, you really need to consider using every tool in your workshop and every trick in your magician’s hat to get your book into readers’ hands. So let’s put politics aside for the length of this post in order to discuss how to use an old chestnut book marketing strategy in our new normal life as Masked Book Marketers.… Read the post

December 7th, 2020

"Buy Now" Book Covers for Independent Authors

Posted In:
Author Marketing | Indie Publishing

by Penny C. Sansevieri

Practically speaking, a book cover is just a tool to bind and protect the pages of a book. But every writer – and every consumer – knows that a book cover is so much more. Your cover is a visual ambassador for your book: it’s a marketing tool, a billboard for your brand, and sometimes even a small piece of art available to the reading public.… Read the post

October 10th, 2016

4 Easy Things You Can Do If You Don’t Want to Market Your Book

Posted In:
Author Marketing | Penny Sansevieri

laptop-coffeePenny C. Sansevieri

If you’re an author who just wants to write, you’re not alone. I talk to authors every day who hate the idea of marketing and are not even sure where to begin. I definitely can understand. Marketing is always changing, and it isn’t easy, especially if you still have a full time job and want to focus on writing your next book.… Read the post


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