by Penny Sansevieri

We hear this a lot, of course – the “things” every author needs to do to be successful. But a lot of times, it varies by genre. Which is understandable, because different readers resonate with different things. But across the board, there are deal breakers and that’s what we’re digging into today.… Read the post

by Penny Sansevieri

We hear a lot about AI and the issues content creators are facing with duplicate content issues, AI generated books, and now with Amazon’s Virtual Voice – the space is filling up quickly. But, while copyright issues are concerning, AI can be a helpful tool if used to help enhance what you’re already doing. … Read the post

by Penny C. Sansevieri

If you want to market a book, you really need to consider using every tool in your workshop and every trick in your magician’s hat to get your book into readers’ hands. So let’s put politics aside for the length of this post in order to discuss how to use an old chestnut book marketing strategy in our new normal life as Masked Book Marketers.… Read the post

by Penny Sansevieri

For many authors, creating a successful book marketing campaign seems as difficult and mysterious as effectively whipping up a delicious chocolate souffle. What are the ingredients, what are the tricks, what are the best tools and in what order should I be using them?… Read the post

by Penny C. Sansevieri

Practically speaking, a book cover is just a tool to bind and protect the pages of a book. But every writer – and every consumer – knows that a book cover is so much more. Your cover is a visual ambassador for your book: it’s a marketing tool, a billboard for your brand, and sometimes even a small piece of art available to the reading public.… Read the post