December 7th, 2020

"Buy Now" Book Covers for Independent Authors

Posted In:
Author Marketing | Indie Publishing

by Penny C. Sansevieri

Practically speaking, a book cover is just a tool to bind and protect the pages of a book. But every writer – and every consumer – knows that a book cover is so much more. Your cover is a visual ambassador for your book: it’s a marketing tool, a billboard for your brand, and sometimes even a small piece of art available to the reading public.… Read the post

October 10th, 2016

4 Easy Things You Can Do If You Don’t Want to Market Your Book

Posted In:
Author Marketing | Penny Sansevieri

laptop-coffeePenny C. Sansevieri

If you’re an author who just wants to write, you’re not alone. I talk to authors every day who hate the idea of marketing and are not even sure where to begin. I definitely can understand. Marketing is always changing, and it isn’t easy, especially if you still have a full time job and want to focus on writing your next book.… Read the post


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