Writers in the Storm

A blog about writing

storm moving across a field

Tag: author marketing

Stop Wasting Your Marketing Money, Time, and Energy

By Lisa Norman

money and time being wasted

Do you hate marketing?

Great! I have good news for you: everything we know about marketing is changing, except for one thing: the core best practices. Things that have always been true are still true. All the hacks and elaborate technological hoops are moving and shifting, but I’d like to suggest that this is the best thing that could happen for writers.… Read the post

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The Best Free Marketing Tool: The World in Your Head

by Lisa Norman

fantasy world with floating islands

This is part 3 of my series on sharable newsletters, an expanded answer to questions from part 1 and part 2.

This marketing thing has been the hardest part of writing for me, and I’ve met a lot of writers who have had the same experience.… Read the post

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Six Self-Publishing Considerations

by John Peragine

I recently spoke on a virtual panel for the American Society of Journalists and Authors annual conference on why people should consider self-publishing, and why now may be one of the best times to consider doing it. I have broken down the six thoughts to consider into the acronym "WRITER."… Read the post

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A Midsummer Pimp and Promote
Summer

A few times a year we throw open the virtual doors of WITS and offer up the comments section for your shameless self-promotion. This delightful takeover usually doubles the size of our to-be-read piles with all the great books we find in the comments section.… Read the post

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The Strategy that Leads to More Book Sales

by Penny Sansevieri

There isn’t a secret formula for executing the perfect book launch. There are numerous factors in play that are constantly changing, from news and popular culture, to the publishing industry, to what just plain work in marketing and promotion.… Read the post

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