by Jenn Windrow

Today we are going to talk a little about the dreaded “M” word…marketing. 

Every author needs it, but not every author is good at it. I’m one of those authors who is horrible at it. Every year I say I am going to be a better marketer, and every year, I fail.  But… Read the post

By Lisa Norman

Do you hate marketing?

Great! I have good news for you: everything we know about marketing is changing, except for one thing: the core best practices. Things that have always been true are still true. All the hacks and elaborate technological hoops are moving and shifting, but I’d like to suggest that this is the best thing that could happen for writers.… Read the post

by Lisa Norman

This is part 3 of my series on sharable newsletters, an expanded answer to questions from part 1 and part 2.

This marketing thing has been the hardest part of writing for me, and I’ve met a lot of writers who have had the same experience.… Read the post

by John Peragine

I recently spoke on a virtual panel for the American Society of Journalists and Authors annual conference on why people should consider self-publishing, and why now may be one of the best times to consider doing it. I have broken down the six thoughts to consider into the acronym "WRITER."… Read the post

A few times a year we throw open the virtual doors of WITS and offer up the comments section for your shameless self-promotion. This delightful takeover usually doubles the size of our to-be-read piles with all the great books we find in the comments section.… Read the post