May 21st, 2018

The Murky Waters of Series Branding

I had hoped to avoid the particular topic I’m about to broach completely; however, as I always talk to you guys about branding, I would be remiss if I ignored the current publishing climate and didn’t take the time to discuss book branding as it relates to your cover and title.… Read the post

May 7th, 2018

Using Amazon Categories to Sell More Books

Posted In:
Marketing | Penny Sansevieri

Penny Sansevieri

By now most authors know the importance of choosing great keywords on Amazon, but Amazon’s categories are equally important. Choosing the right categories can boost your exposure. And exposure drives book sales.

So, while it’s good to spend a lot of time focusing on keywords, you should also focus on finding narrow categories on Amazon.… Read the post

January 15th, 2018

5 Ways That Playing with Pricing Can Sell More Books

Posted In:
Author Marketing | Marketing | Self-Publishing

Penny Sansevieri

Many authors talk about the complexity of book marketing, but sometimes it doesn’t have to be that hard. Sometimes all it takes is a tweak here or there to give your books a lift.

And with this being a new year, maybe it’s time for a new promotional boost that drives sales!… Read the post

December 22nd, 2017

Social Media Habits that Support Your Brand AND Your Life

Posted In:
Marketing | Technology Fun

With people all over the world averaging at least three to four hours each day online, social media marketing is something we just can't get away from. People use their phones and mobile devices for more than half their time online and 90% of that time is spent in apps.… Read the post