Penny Sansevieri

People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon?… Read the post
January 14th, 2019
Exactly When Is the Best Time to Begin Your Book Marketing?
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Author Marketing | Penny Sansevieri
Penny Sansevieri
People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon?… Read the post
January 11th, 2019
Social Media Throwdown: Facebook Groups
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Author Marketing | Technology Fun
Julie Glover
This month, we're doing a social media throwdown, where each of us give our take on how we address social media. You can read Fae's post here.
I have a love/hate relationship with all social media.… Read the post
January 9th, 2019
Want Authorly Superpowers? Build a Street Team!
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Angela Ackerman | Author Marketing
Can we all agree that launching a book can be…a bit terrifying?
I’ve released six with co-author Becca Puglisi and we’re about to launch book seven. Those figurative butterflies? Yeah, they never go away. But guess what--this is actually a good thing!… Read the post
May 21st, 2018
The Murky Waters of Series Branding
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Author Marketing
I had hoped to avoid the particular topic I’m about to broach completely; however, as I always talk to you guys about branding, I would be remiss if I ignored the current publishing climate and didn’t take the time to discuss book branding as it relates to your cover and title.… Read the post
May 7th, 2018
Using Amazon Categories to Sell More Books
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Marketing | Penny Sansevieri
By now most authors know the importance of choosing great keywords on Amazon, but Amazon’s categories are equally important. Choosing the right categories can boost your exposure. And exposure drives book sales.
So, while it’s good to spend a lot of time focusing on keywords, you should also focus on finding narrow categories on Amazon.… Read the post