In twenty-five days my debut book, P.R.I.S.M. will be available for pre-order. And I am freaking out. For so many reasons. Of course, I have the usual lists of tasks to complete. Marketing is the sad loser for garnering my time and efforts. I know I'll pay for that later and bump up its priority. For […]

Penny Sansevieri The Amazon ad system (AMS), new to many authors, is creating quite a buzz in the community.  And though it’s a pretty easy set-up, the heart of the ads – and getting them right, can be tricky. This guide built out of many tests I’ve done with the ad system is pretty comprehensive […]

Kathryn Craft Turning Whine Into Gold The economic crash in 2008 changed how business was conducted in the United States. In book publishing, as the era of the blockbuster gave way to niche marketing, some of the lines previously delineating warring factions grew blurry. This is a good thing for writers who previously spit on […]

Penny C. Sansevieri If you’ve ever thought that the publishing industry is tough to figure out, you’re not alone. In fact, I once had an author tell me that getting into publishing is sort of like building a house without any plans. There’s a lot of information out there, but it can be overwhelming or […]

Sherry Ficklin First, let me begin by saying that if you don’t have at least a basic marketing budget set aside, you are going to have a very hard time promoting your book, whether it’s your first book or your 100th. A successful marketing budget is going to be a key part of your overall […]