How well do you know your readers? How well do you know your potential readers? Kathleen Baldwin shows us how to unearth important facts about your readers.

When we publish a book, we want it to be read. But what else do we want? Barbara Linn Probst shares two personal stories showcasing why our writing matters.

Reader expectations are a moving target. Yet the real “secret success strategy” to book sales is very straightforward: give readers what they want. How do you do that?!

Angela Ackerman  We all know people read fiction for entertainment. There’s nothing like getting lost in a new world and living vicariously through characters: slaying monsters, solving murders, saving the family farm...even falling in (or out of) love.  But while this is going on, whether we consciously realize it or not, we also read for […]