Writers in the Storm

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Tag: marketing for writers

Essential Digital Marketing Elements for Authors

By Kathryn McClatchy


Are you an authorpreneur looking to increase your book sales and take your author brand to the next level? If you're feeling overwhelmed and don't know where to start, I've got you covered. With years of experience working with authors of all levels, from beginners to best-sellers, both locally and internationally, I understand the challenges you face.… Read the post

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8 Mistakes You’re Making on Your Author Website

by Penny C. Sansevieri

The best author websites are often the most simple. You don’t need flashy fonts or expensive designs.

Overcomplicating your website with these pricey add-ons can often lead to the opposite of what you’re expecting: fewer sales.

Here are eight common mistakes authors make on their websites and how to avoid them to get better sales on your book.… Read the post

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Creating Bonus Content To Double Your Reader Engagement

by Penny C. Sansevieri

Book marketing and promotion can feel like a full-time job, and not one that’s always easy to excel at.

That’s because effective promotion takes consistency and creativity, and it’s challenging to not only stay on schedule, but to continually come up with new ideas.… Read the post

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How Your Author Platform Helps You Do More Than Sell Books

by Colleen M. Story

If you’re like most writers, the word “platform” may inspire visions of soul-draining promotional activities that you wish you could pawn off on a full-time publicity department.

But the reality is that most of us are “stuck” tackling this marketing beast on our own.… Read the post

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My Fragile Heart - A Bad Book Review

by John Peragine

As the date of the launch of my novel, Max and the Spice Thieves, approaches I have been seeking and receiving reviews. Every time I see a new one in the mailbox, I cringe a little before opening it.… Read the post

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