by Laura Rossi

Every time I speak to a fellow author, we end up talking about how frustrating and time consuming—not to mention money consuming—promotion on social media is.

Let’s be honest, when you are a writer all you want to do is write.… Read the post

by Jennifer Windrow

Whether you are traditionally published or self-published, marketing and social media is important to build your brand and sell your book. Even with one of the Big 5 publishers, you will be required to market your own books.… Read the post

by Lisa Norman

Every day, authors ask me how to survive the current social media meltdown.

The bad news:

Here is some of the bad news authors are focusing on:

• Twitter laid off 3,700 employees
• Meta (Facebook) laid off 11,000 employees
• Amazon is planning to lay off 10,000 employees
• Alphabet (Google) is discussing layoffs
• Preliminary statistics for book sales in 2022 are not great unless you are Colleen Hoover

There’s no denying it: these statistics are concerning.… Read the post

by Lisa Norman

It seems like whenever I talk to folks about social media, someone brings up how toxic the environment is these days.

They're not wrong.

But there is a cure!

Take control of your social media platforms

I took a cooking class on how to use a knife.… Read the post

by Barbara Linn Probst

I hate social media. It’s an addictive rabbit-hole.

I just don’t have time. Social media takes away from my precious writing time.

I’m no good at creating those visuals and posts.

I’ve heard many authors—myself included—express our frustration and dismay at the expectation that we will not only produce wonderful books, but also carry out what amounts to a second full-time job as our own marketing team.… Read the post