What does it mean to shift writing gears? Why would you do it? James Preston offers examples of writers who cross genres successfully.

Janice Hardy, founder of Fiction University offers an easy template to help you evaluate your story for reader engagement.

Penny C. Sansevieri, Founder and CEO of Author Marketing Experts, offers dozens of small tips that can make a big impact on your book marketing.

Motivation is what makes your character the person they are. Laurie Schnebly Campbell shows the difference between goals and motivation and how to make readers fall in love with your character.

Tasha Seegmiller taps the wisdom of Brené Brown to show how creatives can manage the challenges that plague us the most, from bad reviews to critiques to beta readers who urge us doubt, stall, or quit.