What’s popular this week may not be a few months from now. Should we chase trends? Ellen Buikema shares issues with chasing trends and experimenting with them.

Tired of conflicting writing advice? Here's what every guru misses: authentic writing isn't autobiography—it's emotional truth that connects us all.

James R. Preston returns to WITS to discuss ways to approach the Table of Contents and how it may be of use to you and your readers.

Renowned writing teacher, Lisa Miller, discusses the power of breaking down stories across mediums, demonstrating how to do story dissection without carnage.

Ads, influencers, & media not working as you hoped? Foundational elements of Book Marketing matter more than you think. Here are the 5 elements you need first.