by Jenny Hansen
Everyone is talking about Social Media and I’ve got several friends scratching their heads going, “What does that even MEAN? And why do I need so many DIFFERENT KINDS??”
There’s a simple answer to “why so many?” You want to go to where your people are. It’s as simple as that.
Maybe you want to network with dairy farmers or high school kids. It’s a pretty good bet they’re going to be hanging out over on Facebook rather than Twitter. These are two demographics that have proven to be firmly grounded on Facebook. Remember, Facebook is focused on hooking up with the people you already know.
Twitter and LinkedIn are both geared toward hooking up with the people you wantto know. (Like editors and agents…just sayin.’) If you want to build your network, you are simply going to do it faster on Twitter and LinkedIn than on Facebook.
Twitter, according to Social Media expert Kristen Lamb, is like one big cocktail party. You can “walk through” and hear snippets of all kinds of conversation. And, as long as you aren’t creepy about it, you are invited to join in. How cool is that for all us busybodies, er…I mean writers. (slinking to the next paragraph)
LinkedIn is more like attending a big conference – you’ve got people you’re scheduled to meet with, and they know people who know people. Just like a live conference, these people are more impressed with you if you dress nicely and have a creative name badge. In LinkedIn terms that means fill out your profile as fully as you can.
There are people you might meet at any event or conference that will be important in your career. It’s a really good idea in today’s world to ask these people which platform they’re on so you can find them! Better yet, get their email address. You can use it to search for them on LinkedIn, Facebook OR Twitter.
If you meet someone who says they’re on Facebook and they are your dream editor, make tracks to hook up with them over there. Ditto to Twitter and LinkedIn. It is always a good idea to follow up quickly so there’s hope that they still remember that you sat in the row in front of them during the Dean Koontz event at the Romantic Times Convention (or wherever you met them).
Note: Bob Mayer and Jenni Holbrook-Talty at Who Dares Wins Publishing have put together all their tips from their Write It Forward workshops about how to get the most out of a writer's conference and it can be found here.
I could give you the corporate version:
LinkedIn is a very easy passive way to build your social network with individuals that you might already know, as well as those you meet in the course of your networking events.
Bleck, bleck, bleck. Even though it’s true, it’s bland and doesn’t cover the real magic:
Through LinkedIn’s Status Updates, Reading Lists, Groups and the amazing Answer feature, you will have the opportunity to be a solution provider. Now THAT’S sexy. Every opportunity you get to be a solution provider is golden.
Every time a writer is offered a free, easy chance to establish themselves as an expert in any given field, in my humble opinion, they need to RUN to take advantage of this. LinkedIn gives you the chance to both ask questions and provide answers, and look stellar in the process. You can have your entire writing resume on display, along with recommendations of your work, even as you network and build your platform.
LinkedIn can be a Traffic Firehose
Check out this Chart of the Day from a Business Insider article that was published yesterday. That’s some impressive stuff. LinkedIn is adding features all the time that are targeted at driving traffic. Like every other social media company, they want to be your platform of choice.
(Are you salivating yet? This is BIG.)
Note: Anyone can sign up for a free Basic LinkedIn account. Free accounts allow you to invite available connections, manage your own profile, join Groups and sign up for LinkedIn events. Free accounts do not allow you to send InMails (which let you send mail to anyone whether you are connected or not), see all LinkedIn contacts or organize your contacts beyond a basic name listing.
For the LinkedIn users that want to use the application more fully or for targeted tasks like job recruiting, there are several other business options available for a monthly charge.
3. Add connections
You can allow LinkedIn to check your existing address books for your current email addresses or enter your contacts manually. It is easiest to allow LinkedIn to comb through your current address books for your various email applications. You will get a list of the people you know who are already using LinkedIn and can invite them to connect with you.
Note: If you don’t want to do this when you begin, you can return here later. This is the Import Contacts option that is located inside the People You May Know that’s that’s always available in the upper right corner of your LinkedIn home page.
What do you do once you’re connected?
Other helpful tips:
There are a gajillion things I’d like to tell you about the program but Goal One is to get you signed up if you’re interested and give you time to get comfortable. You can also feel free to ask questions about the program in the comments below.
In the meantime, how many of you are on LinkedIn already? Do you like or dislike it? What do you love-love-love or hate-hate-hate about the platform? How do you like to connect with others?
REMINDER: We are in the final week of the Going To The Chapel Contest. Have we received your entry?? Finalists will be listed on our site for all the world to see. The Winner will be listed on our site for one month, have supreme bragging rights and will recieve at least three critiques from the Writers In The Storm bloggers. What could be better than that?
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I've been thinking about joining LinkedIn for a while. You've just given me many good reasons to go ahead and do it. Thank you!
I think this is an amazing tool for writers to help build their platform. The groups there have been so imformative for me and your knowledge of self-publishing would be very valued.
Thanks for your encouragement, Jen. Soemtimes I just need a push to go try something new. Ask Shar, she knows how I am.
I'm busy answering questions on goodreads through tomorrow -- in the Ask an Author, Win a Book Corner for a group I belong to: Romance Readers Reading Challenges. When that ends I plan to look into LinkedIn. If only there were more hours in a day! Lyn
I can well relate to wishing for more hours in the day! 🙂
On the Goodreads front, I am curious about that and I'd love to hear more. On the LinkedIn front, I believe you have a lot of knowledge to offer on all the Druid and Celtic lore that you've researched. Plus you have the Amazon knowledge on your belt. I think you'd find yourself listed as an expert in no time.
I'm ashamed to say I just got around to joining LinkedIn a few days ago. Better late than never is my motto! I've joined a couple groups and have just this morning answered questions about publishing on Amazon and B&N. I plugged the series I wrote for WITS, so you may get a few more hits off those posts.
Just joined last week. I'm still working on my profile and connecting with others. Great post.
That's awesome Ciara! You'll have to let us know how things are going once you have the first month under your belt. 🙂