March 29th, 2019

Penny Sansevieri’s Top Book Marketing Complaints

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Blogging Guests | Marketing | Penny Sansevieri

Publishing a book is a big deal. But, as authors, you already know that it requires an investment not just in time, but in your money. From editing to book cover design and, of course, your marketing efforts, it’s important to you to maximize that investment.… Read the post

January 14th, 2019

Exactly When Is the Best Time to Begin Your Book Marketing?

Posted In:
Author Marketing | Penny Sansevieri

Penny Sansevieri

People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon?… Read the post

November 5th, 2018

Update Your Keywords to Sell More Books over the Holidays

Posted In:
Author Marketing | Penny Sansevieri

by Penny Sansevieri

Especially around the holidays, take a moment and tweak your keywords/keyword strings in Amazon. Maybe you can’t incorporate any holiday - or Christmas-specific keywords, but tweak the keywords during the holidays and find the strongest ones for your market.… Read the post

July 9th, 2018

A Simple Method to Market Your Book

Posted In:
Author Marketing | Penny Sansevieri

Penny Sansevieri

Have you ever wanted to engage with popular blogs and people in the book biz? Following publishing experts and influencers on social media is not enough—you need to be proactive by standing out. Book promotion and marketing utilizes many tools, but there is one simple and efficient thing you can do that will help you connect.… Read the post

May 7th, 2018

Using Amazon Categories to Sell More Books

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Marketing | Penny Sansevieri

Penny Sansevieri

By now most authors know the importance of choosing great keywords on Amazon, but Amazon’s categories are equally important. Choosing the right categories can boost your exposure. And exposure drives book sales.