March 2nd, 2020
3 Ways to Prevent Amazon Reviews from Vanishing
Posted In:
Author Marketing | Penny Sansevieri
Vanishing Amazon reviews have become a consistent part of being an author. It’s a sadly popular problem, and my blog posts that focus on this issue are still some of our highest viewed. Many authors still struggle with this, even with Amazon relaxing their review pulls.… Read the post
July 31st, 2019
Why ‘Free’ is a Cornerstone Marketing Strategy
Posted In:
Indie Publishing | Marketing | Penny Sansevieri
From a business standpoint, giving something away for free to get a sale may seem counterintuitive. How can giving something away for free help you make money in the long run?
Think of offering those freebies as a marketing expense: the cost of exposure.… Read the post
March 29th, 2019
Penny Sansevieri’s Top Book Marketing Complaints
Posted In:
Blogging Guests | Marketing | Penny Sansevieri
Publishing a book is a big deal. But, as authors, you already know that it requires an investment not just in time, but in your money. From editing to book cover design and, of course, your marketing efforts, it’s important to you to maximize that investment.… Read the post
January 14th, 2019
Exactly When Is the Best Time to Begin Your Book Marketing?
Posted In:
Author Marketing | Penny Sansevieri
Penny Sansevieri
People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon?… Read the post
November 5th, 2018
Update Your Keywords to Sell More Books over the Holidays
Posted In:
Author Marketing | Penny Sansevieri
Especially around the holidays, take a moment and tweak your keywords/keyword strings in Amazon. Maybe you can’t incorporate any holiday - or Christmas-specific keywords, but tweak the keywords during the holidays and find the strongest ones for your market.… Read the post
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