For the new year, work smarter, not harder. Penny Sansevieri shares 15 Smart Author Marketing Strategies you can use for 2024!

For most authors, doing local promotion is low on the list of things they’re doing to market their books. Don't overlook the power of local marketing.

Penny C. Sansevieri shares eight common mistakes authors make on their websites and how to avoid them to get better sales on your book.

With new books added to Amazon daily, you need to understand what you can do for better book promotion on the platform. Read these Tips.

Creating bonus content is a great way to contribute to the success of a professional marketing campaign. Penny Sansevieri shares her ideas to make this work.