Writers in the Storm

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The Surprising Places Research Can Lead You

By Diana Clark 

My passion to write about Latin American protest music started innocently enough. A long and deep interest in Hispano-American history and culture led to an interest in using fiction to write about the interesting events and characters I’d studied for years. 

To make the process of writing a novel more authentic and enjoyable, I purchased a CD I found in a second-hand Flagstaff, Arizona, bookstore. I selected it because the back cover informed me it had been recorded in Chile’s National Stadium, a place featured prominently in my manuscript. The military used it as a concentration camp for political prisoners in the early days and weeks of the coup.  

The Beginning of a Journey

The musician on the CD, a singer and guitarist named Silvio Rodriguez, was a well-known Cuban, who’d been banned by General Augusto Pinochet. He returned to Chile in 1990 to celebrate the country’s re-embracing of democracy. I discovered his music in 2011. During my research for the novel, I discovered the important role Chilean protest music played in the years before it was banned by the junta—its musicians exiled, jailed, or killed. 

I knew all about protest music, or so I thought. I’d grown up in the prime years of American folk rock. Joan Baez, however, was as far south as my knowledge went. I’d never heard of Nueva Cancion, or Nueva Trova, or Nuevo Canto. Have you? 

Yearning to Know More

I think I must have played that CD a thousand times. Then, using Pandora, I begin to explore other Cuban artists like Pablo Milanes, Noel Nicola, and Carlos Puebla before moving on to singer/songwriters in Spain, Argentina, Mexico, and beyond. By the time I’d finished the novel, I wanted to know more about these musicians and their lives. One contact I made in my faulty Spanish led to an interview in Cuba and introductions to other artists all over the Latin world. 

Interviews, Stories, and Friendship

One of countries I visited was Spain. I was there to do follow-up on the natural and cultural UNESCO sites I wrote about in another novel. While, I was there, I wanted to interview Spanish singer/songwriters I’d researched and listened to. One interview in Madrid led to another, longer one in Mexico City with the same artist and the beginning of a friendship I treasure. 

Over the next three years, I met and interviewed over a dozen men (oddly, they were all men) in nearly as many countries. All of them were in the waning years of their careers. Some no longer performed—but the stories! Some were tragic—describing years of exile and fear, friends lost or jailed, voices silenced. Others were heartwarming, even funny. 

From Researching to Writing

The journey from researching to beginning to write went slowly. There were so many possibilities. My first task was to decide what tied so many different sounds, instruments, and rhythms together. It took me a while to realize it was the words, not the music, that defined Latin American protest music.  

Playing with Fire would be a collaboration, I decided with a little help from my Spanish friend. It would be an introduction to the movement in words with music provided by a YouTube website we’d create. It would focus on the most important artists and on the impact this New Song had in the larger world. 

An Abrupt Stop

Close up Image of the play/pause button on a CD player

I stopped working on the book when my friend became ill, seeing the halt as temporary. Then, he died, and I needed time to grieve and reflect. The material was all there—the research notes, the interviews, the emails back and forth discussing different approaches. I just couldn’t get myself to write the book without my friend’s input. 

Instead, I wrote several novels about this world, this moment in time. One focused on Cuba, another, Argentina. I did my best to capture the angst and determination of some of the most exceptional humans I’ve encountered. 

The project sits there, haunting me—the box containing all those files. It is waiting, none to patiently, for me to bring it to life. In the meantime, we’ve lost several more of these wonderful and talented men. I listen to their music, watch pieces of their concerts on YouTube, and promise my friends I will begin soon. 

The Unexpected and Extraordinary

Sometimes, research doesn’t take you where you think you’re headed or where you want to go. Whether I write this particular piece of work or not, I’m certain that my time and that of the musicians I interviewed wasn’t wasted. I’ve learned about music’s extraordinary power to unite and persuade and the kinds of challenges artists of all kinds face when governments seek to control even the thoughts of their victims. What I’ve learned and experienced now influences what I write. In time, I will tell these men’s stories. I can only hope I tell them properly. 

What unexpected and extraordinary places has your research taken you?

About Diana

A late bloomer as a fiction writer, Diana Clark is a much-published former editor and historian who lives and works in Mazatlán, Mexico. It was her love of history, specifically Latin American history, that led to her Points South series, which examines the turbulent 1970s and 1980s in Chile, Argentina, and Central America through novels. Some titles include StolenTapestriesSong of Despair, and, most recently, The Long Game.

She admits to another longtime love, Latin American and Spanish protest music of the 60s and 70s. This interest has taken her to Spain, Portugal, Argentina, Chile, Uruguay, Cuba, and Mexico, where she’s interviewed cantautores (singers/songwriters), whose songs are still performed today.

Image Credits:

Top image by Dariusz Sankowski from Pixabay

Second image by Thomas Breher from Pixabay

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Being Hacked Made Me Realize the Importance of Newsletters

by Dr. Diana Stout

Do you struggle with creating and maintaining a newsletter?

I have, and from the first time I heard that authors needed to have a newsletter, I've struggled to find my newsletter niche, where writing one isn't a chore.

Because the experts insisted, I kept trying to write and mail a newsletter out regularly but found myself giving up after a few months every time.

I became convinced that my friends, fans, and followers' needs were being met through my blog posts and other postings in social media.

And then, I was hacked.

To make a long story short, on May 23 of this year, my Facebook account (Diana Stout) was hacked. Not cloned (copied) where one still had access to their account and can warn friends to ignore any friend requests.

No, I was hacked, which meant I had lost all control and access to my account, pages, private groups, and even groups I participated in.

I had ceased to exist. Worse, I had no way to contact my followers. (The hacker's name still shows up in my place on those pages and groups.)

The experts were right: I needed a newsletter.

I started over. I deleted those subscribers who had never opened any of my newsletters. At least, I was starting with 80 subscribers rather than 0.

To improve my newsletter and make it work for both me and my readers, I did some research.

What sage advice offered.

  • That a newsletter should be sent out regularly but irregular works, too. The point is to provide value to your subscribers.
  • That you want a strong following for agents and publishers if publishing traditionally.
  • That you want a catchy subject heading that creates curiosity so that they want to open/read the newsletter.
  • That you want a newsletter with 80% content and only 20% promo.
  • That you want it to be eye-catching and relatively short. Readers scan these days, giving newsletters mere seconds, not minutes of their time.
  • That you want to provide links for engagement.
  • That you want to provide a call-to-action element for further engagement.

The struggles of creating a newsletter.

To create a better newsletter, I needed to consider how and where I've struggled in the past.

  • With the masthead/header. I kept changing it. Why?
  • With my content niche. Other than any promotions, I felt like I was all over the place.
  • In finding content that didn't repeat my blogs.
  • In not wanting to repeat what others were doing in their newsletters.
  • In not sending it out regularly.
  • Too often, I had more promo than I did content, with more of my links promo-related, too.

Using the five Ws of journalism.

The best way to gather information for any project, is to use the five Ws of journalism: the who, what, where, when, and why.

  • WHO – Determine your audience. Be specific. It's better to have a smaller, narrower audience than a larger general audience.
  • WHAT – Determine the newsletter's content so it can be delivered consistently in every newsletter.
  • WHERE – Determine which newsletter platform to use.
  • WHEN – Determine how often the newsletter will be sent out.
  • WHY – Determine the newsletter's over-all purpose.

Additionally, I thought about the newsletters I prefer to receive and have remained subscribed.

  • Monthly newsletters that provide lots of links to classes, workshops, conferences, contests, and helpful how-to articles.
  • Irregular content newsletters that provide important information or insight due to an event that has altered their writing ability, and those that are short announcement newsletters only. Often, these are writers I know personally.
  • Newsletters from favorite authors, sent out once or twice a year announcing a new release. Of course, they can afford not to have regular mailings because they're best-selling authors and have been for years. For the rest of us, we're still growing our newsletters.

Consider what your preferences are. Why do you like them?

Find what works for you.

As a professor of writing classes and as a writing coach, my advice has always been: use and do what works for you.

In following my own advice, I discovered I needed to brand my newsletter to my website. I needed to use a photo, too. I decided I was okay with an irregular announcement newsletter, since I'm publishing several times a year now and because I have promised every subscriber that their mailbox will love me due to my infrequent emails. But now, after this new look at newsletters, I want to add a couple more elements to add interest and helpful information for both writers and readers.

Your result may be totally different. Again, find what works for you!

Tips to growing your newsletter subscriber list.

Cartoon style drawing of four smiling people with an envelope above each of their heads and above it all is an envelope with the @ sign on a paper inside it.
  • Know that it will take time to grow your list.
  • Know that everyone starts at the beginning with zero subscribers. Everyone.
  • Know that you can test your newsletter by using the A/B option in your newsletter platform. It's a great way to test subject lines and to compare open and click rates.
  • Know that you can build a list more quickly by providing freebies and giveaways. Also know that in doing so, you'll see more unsubscribes, but they aren't personal. It just means your newsletter wasn't a good fit for them. After all, don't we provide our email addresses for freebies to which we then unsubscribe because their newsletter isn't a good fit for us?
  • Know that you can make changes to create your best newsletter style, to obtain better open and click rates.
  • Promote your newsletter everywhere by providing links on your website, social media, and email signature.

The best thing about having a mailing list is that you own and control it. I have yet to hear of any newsletter being hacked.

How about you? What's in your favorite newsletters, the ones you open consistently? Do you struggle with creating regular newsletters? Have you started one yet?

About Diana

Diana Stout, MFA, PhD

Dr. Diana Stout is an award-winning writer in multiple genres who enjoys helping other writers. The author of Finding Your Fire & Keeping It Hot, and the Laurel Ridge romance series, she's teaching a Master Class, Punctuation and Grammar Made Easy, in January 2024, with limited seating. To receive immediate news of the class and of new releases, be sure to subscribe to her From the Desk of Diana Stout MFA PhD newsletter.

Learn more about Dr. Stout at her website, Sharpened Pencils Productions. Follow her new Facebook account here: DrDiana Stout. (She's the only Dr Diana in Facebook.)

Image Credits:

Top image by Gerd Altmann from Pixabay

Second image by Kate Stejskal from Pixabay

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Guide To A+ Amazon Content That Sells

by Kathleen Baldwin

I intended to write an entirely different article for you… but I needed to get my A+ Amazon content set up for my newest release. The trouble is I’ve set up A+ content before and wasn’t thrilled with the results. So, I decided to figure out what kind of A+ content actually sells books—not just what looks pretty or graphically pleasing. In short, I wanted to nail down what works.

I hunted the net and came up with bupkis. Oh, the sizes are all out there, suggestions of what to put in each size box, but no one is studying what works. So, that is why you are reading this article today. If you’re just looking for the sizes. Here are the basics sizes: Logo Image: 600 x 180, image Header with Text: 970 x 600 (recommended) or 1464 x 600, standard 3 Images with Text: 300 x 300

You can find more about sizes on Amazon. There are also tables and other goodies might want to investigate. And Amazon will tell you the rules.

Yes, there are rules:

  • Don’t use any pricing language in your content. No words like “affordable” or “discounted.”
  • Don’t use customer reviews.
  • You are allowed four (4 only) endorsement quotes from well-known publications or public figures. (Although you’ll see that rule broken by publishers in an example we will discuss today)
  • Do not use time sensitive info. No wording like “latest,” “new,” or messages related to holidays.

Those are the technical basics. I’m here to discuss what types of A+ content sells books. To do that, I analyzed A+ content from Amazon’s bestseller charts. These are well-written compelling reads. REMEMBER: Craft comes first—promotion comes second. There’s no sense promoting a book that is going to disappoint your readers.

Example One: Amazon's #1 Bestseller

Amazon entry for the Fourth Wing by Rebecca Yarros shows the cover  and part of the book page showing the star rating (4.9) and that there are 21,173 ratings. Subtitle is that it's Book 1 of 2: The Empyrean. And that it's #1 on the Amazon Charts.


Let’s start by taking a look at #1 bestseller, The Fourth Wing by Rebecca Yarros.

You can see by her ratings this is a well-written, well book. So why did her publisher even need to put up A+ content? To increase their already wonderful sales. That’s why. And that is also the reason why you and I should put some up.

But what content is best for your book?

That depends on YOUR reader. We will discuss that as we go along.


Take a look at the content her publisher, Entangled, chose to put on the book page.

NOTICE:

They mimicked the colors from the cover. Most publishers use colors or images from the book. Entangled also cleverly chose quotes that highlight the story content.

Entangled chose to use them in reverse. They made the black dominant and employed accents of gold foil. The heavy black and luminous gold elicits a strong tense battle-like feeling, and the dragons scream fantasy.

The review quotes are short, convincing, and descriptive of the story.

If you are a fantasy reader in love with epic battles and dragons, do you think this graphic might entice you to pick up this book?

Yes!

Yes, it would. And it has. 

Let’s analyze a book from an entirely different genre…

Screenshot of the Amazon page for Happy Place Hardcover by Emily Henry with 4.3 stars and 26,747 ratings. It's #5 on this week's Amazon charts.

Look at Emily Henry’s Happy Place, a fun beach-read romance that hit the charts at a stellar #5. It’s no surprise that the publisher used the peppy pink from the cover for their A+ content.

But they did a few things differently. The broad pink banner box is a story log line, a very inviting one. Anyone who reads that line will instantly know they’re in for a relaxing fun romance. The image is great, too. The smaller boxes are in bright happy colors and include review quotes an invitation to spend the summer with Emily Henry.

Screen shot of the A+ content for Happy Place. On top is a column wide banner in pink with cartoonish drawings of a man in a floating inner tube opposite a woman in the other corner in a yellow floating inner tube.  The blurb in the center reads "There are some places you fall in love with Over and Over Again. Below it are three equal sized boxes a blue one on each end with a pink one in the center. The pink center one includes the invite to spend the summer with the author.
Photo of a phone with the same A+ content as above this time it appears as four images one stacked below the other.

IMPORTANT NOTE:  

The smaller square boxes will appear bigger when viewed on a phone. Notice how the big beautiful pink banner shrinks down and look less important on the phone. Still cute and fun, but it is a drastically different effect than when viewed on the phone as opposed to a desktop monitor.

Take that into consideration when you plan your content. Ahem—this is where knowing YOUR readers comes in handy. Knowing your readers makes a huge difference when marketing and building your fan base. Yes, I know, I rant about this all the time, so I will simply reiterate your readers are your most important allies in this business—study them. It pays off. Need help figuring out who your readers are and what they like? Check out my article on it here at WITS: Who Are YOUR Readers and Why Does It Matter?

For example, according to my webmaster, 50% of my website visitors view my website via their phone. That is a strong indication that they also check out Amazon pages on their phones, right?

Yeah. So…?

So… I ought to be cognizant of that when planning my A+ material.

Another example

Here’s an example of how a different publisher handles the A+ sizing conversion issue. In the same genre as the previous romance. At the writing of this article Lessons in Chemistry had soared to the tip-top peak of Amazon charts in the highly coveted #1 position.

Screen shot of Lessons in Chemistry book page showing the cover, the 4.5 star review with 171,972 ratings and #1 on the Amazon Charts this week.

Bonnie Garmus’s publisher, Random House, chose to make sure all those cute A+ square boxes were readable at the same size even on a teeny-tiny iPhone like mine. Here it is on a desktop view and the phone view…

The phone view of the same A+ Content but as six individual boxes one below the other on the phone.
Screenshot of the A+ content for Lessons in chemistry. It shows three equal-sized boxes in two separate rows on the desktop view

My only objection to this is that scrolling through six big quote boxes on a phone might begin to feel tedious to some readers. What do you think about that?

Here’s another solution…

Atria, the publisher of This Tender Land considered Krueger’s phone viewers and chose to stay with the square boxes. However, they only set up four boxes for the reader to scroll through. IMO a good choice.

Amazon book page for This Tender Land by William Kent Krueger shows 4.5 stars with 37,585 ratings for the kindle book.
A+ Content for This tender land shows a portion of the cover in pale pastels as the background with a circular blur of white in the center with black text over that.

And I also like that they included a visual background and review quotes that give me a strong sense of the story. This four-box layout is more appealing to me, but I can’t argue with the fact that Lessons in Chemistry is selling VERY well despite their six box review quote scroll, although to be fair Oprah touted her book. The question is what A+ content sold these other author’s books?  AND is that what will sell your readers on your book?

Weigh in. What do you think?

Here’s another concept.

Granted Kingsolver won a Pulitzer for this novel and Oprah made this one a Book Club selection. So yes, that ensures a TON of sales. Let’s see what we can learn from her publisher’s A+ content decisions…

Amazon book page for Demon Copperhead by Barbara Kingsolver shows 4.6 star rating with 45,453 ratings for the kindle book.
Photo of a phone with the A+ content for Demon Copperhead showing four equal, edge-to-edge banners in dark blue that highlight the prizes won, reviewers quotes and that Barbara Kingsolver has written more books

Interestingly, Kingsolver’s publisher, Harper, went with four equal size content Standard Image & Dark Text Overlay 900x300 banners. The results are fairly pleasing even on the phone. Check it out. When it is all equal sized banners it doesn’t feel as disproportionate the way a banner blended with squares does.

Visually, whether using squares or banners, identical sizing implies that each of the panels are equally important.

I like this layout, but IMO they tried to fit too much on the middle two panels. I like seeing the author’s photo, but the print is so small it’s nearly impossible to read on the phone. Granted my iPhone is fairly small, and I’m not a big-time publisher like Harper. They certainly know their stuff. Even so, no matter which layout you choose, I strongly recommend using a print size that people can easily read even on their phone.

Even if most of your readers are PC people and you choose a desktop friendly layout, don’t risk losing the few potential readers who might be on their phones. Select a font they can easily read even when on a small cell phone.

One last example...

and then I’m going to leave you alone to make your own decisions.

Take a look at Scott Pratt’s final book in a bestselling series. Pratt was a hybrid author like me, and he has an impressive 5 million copies sold, and his legal thriller, Last Resort, a Joe Dillard series novel written by Scott Pratt and J.D. Pratt, is independently published and doing extremely well. At the time of my writing this article it ranked #1 in Legal Thrillers. He used the entire A+ arsenal very effectively.

Amazon page for Last Restort by Scott Prat that shows 4.6 stars with 3,314 ratings and is a #1 best seller in legal thrillers
A+ Content for Last resort makes five rows. Top two and bottom two are equal sized banners with three equal sized squares in the same width in the center of this spread.

This layout includes almost everything—an intriguing log line in the second banner, and images that give you a feel for the content. That’s very important.  Note the review quotes in the squares, and he wisely included a series testimonial on the third banner, and a view of the entire series in the last banner. I love that idea.

If you are like me and trying to decide what A+ content works best for your book and your readers, I encourage you to look at this book page and other book pages on both your phone and big screen. See what you think of how each of the content structures scrolls.

Observe your emotional responses to the content. Look for content that excites you within your genre.

What did I end up doing?

Um… Well, I waffled between four squares and four wide banner-width frames. To see what I chose, check out my latest book. Sanctuary for Seers. It did garner a #1 new Release ribbon in its category, but I’m not convinced the A+ material is speaking persuasively enough to prospective readers as sales dropped off after the first 30 days. So, what do you think about all this?

I’d love to hear your thoughts on all this. WITS authors are smart and savvy. What are YOU doing with your A+ content?

About Kathleen

Kathleen Baldwin is a Wall Street Journal, 1# Barnes & Noble, and Amazon bestselling author. She writes stories woven with rich colors and sparkling threads of love, humor, and light. Her books have delighted readers around the globe, with more than 650,000 copies sold worldwide—a Japanese publisher even licensed one of her books to make into a manga, and her Stranje House series is under option for film.
Website:
https://kathleenbaldwin.com/

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