by Hannah Jacobson
Writing a book is no small accomplishment. For many authors, earning award recognition along the way is the kind of validation that makes all those hours at the keyboard worthwhile. If you've ever wondered what it takes to write an award-winning book, you're not alone.
The books that earn recognition are almost never the ones written with winning in mind. They're the ones where authors showed up fully for their story, gave that work the professional production it deserved, and put it in front of the right opportunities.
Writing authentically, producing with care, and submitting strategically are what set award-winning authors apart.
Let's talk about what that looks like in practice.
Write the book you actually want to write
The books that stand out have something in common. Each one feels rooted in a distinct perspective with something real to say.
That quality tends to disappear the moment you start writing toward an external target (i.e., writing for the purpose of winning an award).
When the goal is matching a pattern rather than telling your story or making your argument, the choices that would have made your writing distinctly yours get smoothed away. What remains is technically competent, but mostly unmemorable for readers.
Writing authentically doesn't mean writing without intention or craft.
It means trusting that the most compelling version of your book is the one that reflects your real voice and point of view, not a version filtered through what you imagine someone else wants to read. As Jenn Windrow wrote in a recent Writers in the Storm post, your voice is the point. Write the work only you could write, then make it as good as it can possibly be.
Give your book the quality production it deserves
Strong writing can still fall short if the production doesn't match it. Professional presentation matters, and readers notice, even when they can't articulate why.
Start with your cover.
It's the first thing a reader sees, and it does significant work before anyone opens to page one. A strong cover communicates your genre clearly, holds up at thumbnail size, and feels like it belongs in your genre while still being distinctly yours.
For example, a romance cover and a thriller cover communicate very different things to a reader, and those conventions exist for good reason. Working within them (for the success of your book) isn't the same as copying them.
Interior design is just as important, even if readers rarely think consciously about it.
Clean formatting, readable fonts, organized front matter, and consistent structure all contribute to a reading experience that feels polished and professional. Poor execution in any of these areas creates friction that pulls readers out of your work.
Edit until it's ready
There are no shortcuts here. A well-edited book is non-negotiable, both for award consideration and for your readers.
Good editing goes well beyond catching errors. It means the structure holds, the voice is consistent, the pacing works, and nothing is getting in the way of your story or argument. Most books need more editorial support than authors expect, and that investment shows. If you want to go deeper on what the editing process should look like before you submit, this post is a good place to start.
One thing most authors don't realize…
You don't have to wait until your book is published to submit it for awards.
Many programs accept unpublished works or advance review copies before the official publication date. This means you can enter during your pre-publication window and, if you place, launch as an award-winning author from day one.
That kind of recognition changes how readers, reviewers, and booksellers encounter your work before it ever reaches shelves.
There is another advantage worth knowing about.
Some award programs share judges' feedback with entrants, regardless of outcome. For authors who submit before publication, that feedback arrives while there is still time to use it.
Outside readers with no stake in your success can surface things your editor and early readers may have missed. For example, a reader may detect a problem with pacing, a clarity issue, or a structural question you had not considered.
If you receive that feedback before you go to print, you can act on it.
Of course if your book is already published, it's always worth exploring your options. Most programs have eligibility windows that extend one to several years post-publication.
Find the right awards for your book
Once you have written the best version of your story and given it the production it deserves, the last step is making sure it reaches competitions that are a good fit.
Not every award is right for every book.
Genre alignment, category eligibility, the reputation of the organization, and what the award actually offers its winners and finalists are just a few factors that go into deciding whether an entry makes sense.
Entering strategically is generally a better use of your time and budget than entering broadly. If you want to dig deeper into how to evaluate your options, this earlier WITS post is a good place to start.
Final thoughts
Book awards are a powerful tool for authors, offering validation, credibility, and a path to readers who might never have found your work otherwise.
When you approach awards as part of a broader book strategy rather than the finish line, they can become one of the most rewarding investments you can make in your writing career.
Remember to write the story only you can tell, give it the professional production it deserves, and submit it strategically to competitions that are a great fit.
Your best work, properly positioned, can open doors you didn't even know existed.
Are you thinking about submitting your book for awards? We'd love to hear where you are in submission process!
About Hannah

Hannah Jacobson is the founder of Book Award Pro, the industry's leading platform for book awards and reviews. Book Award Pro operates the world's largest database of legitimate accolades, carefully vetting to ensure high standards for legitimacy and value. Every year, Book Award Pro helps thousands of authors and publishers find the right accolades for their books with confidence.
Additionally, as Awards Advisor for the Alliance of Independent Authors (ALLi), Hannah brings deep industry knowledge about what makes an award or review truly valuable. She is recognized as a leading authority on literary accolades and author advocacy, and is passionate about helping authors navigate the world of book recognition with clarity.
Begin your award-winning journey for free or connect with Hannah and Book Award Pro on Facebook, Instagram, LinkedIn, and Twitter.









