August 12th, 2019

The Cover Two-Step

Posted In:
Craft | Marketing | Self-Publishing

Melinda VanLone

As I’ve pointed out a few (thousand) times before, your book cover is a marketing tool ... the most vital one you have in your marketing toolbox. It exists for one reason, and no, it’s not to contain printed pages—you could do that with a shopping bag if that’s all you needed.… Read the post

May 13th, 2019

Your Cover Sells Your Book

Posted In:
Craft

Melinda VanLone

Photo credit: © michaeljung

Everyone judges a book by its cover, and that judgment happens in two seconds or less on the internet these days. That’s it. In two seconds your cover icon must grab the reader and hook them into wanting to learn more by clicking.… Read the post


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