by Melinda VanLone
Last time here at Book Cover 101 we talked about how romance cover trends are changing in a huge way toward more illustrations instead of photography, but they aren’t the only covers that are shifting with the times.
Today let’s take a look at another huge genre category: Mystery/Thriller. While that’s really two genres I’m lumping them together because their covers play in the same sandbox, with slight variations. This includes psychological thrillers, spy thrillers, legal thrillers, police procedurals, private detective, and noir. Cozy mysteries have been and still are a little different from the rest, but I’ll cover them as well.
Generally, the majority of mystery/thriller covers have always included darker tones, often with silhouetted figures rather than the faces you used to see on romances, except for cozy which almost always featured fun illustrations.
But these days, the tonal shift leans more toward an action movie poster vibe, rather than an ominous one.
For example, check out these bestsellers from a mere decade or two ago:
Notice the tones…black, or off-black, or angry red but not bright red. In particular, notice the fonts. The biggest change I see lately is in the typography.
These older covers have plain fonts, for the most part. A lot of them use Futura or Helvetica (Arial). They’re mostly just stuck on there, with the author name being huge and the rest…meh, an afterthought. The background image was very much an integral part of the message, especially on a cover like Silence of the Lambs (before they put the movie version on).
The trend now is a lot more in your face with the fonts. The background is basically there to serve up the title in a nice contrasty way. Silhouetted people are almost non-existent. For example, these “most read” covers of 2021-2022 according to Goodreads:
These covers would all make awesome action movie posters, which I think is the point of the current trend. One thing mystery/thriller covers have in common with romance these days is an aversion to real people/faces. At most, you get a view of someone’s back or a close-up of a body part.
I’m a huge fan of this trend because I think these covers are incredibly eye-catching. They make me want to click every time.
As with the current romance trend, though, I’m not sure they shout “mystery” or “thriller” anymore. I mean…unless murder is in the title, can you tell?
Cozy mysteries are shifting too, but it’s a lot more subtle. They still feature illustrations with a fun things-will-all-work-out-in-the-end vibe, but lately the artwork is less complex, and a bit brighter. For example, here are some bestsellers from a few years ago:
See the fun scenes and catchy titles? Today, it’s inching ever so slowly toward less complex artwork, with a little more emphasis on brighter colors. It’s a subtle change, though, and not one that makes a huge difference. All of these still shout about fun times with murder.
Overall, as with romance, mysteries and thrillers are shying away from showing faces in favor of graphics and typography. Again I think the reason behind this is that stock photography hasn’t kept up with the growing demand for quality photos of new and diverse models.
It’s a lot easier and cheaper to pay an artist to draw something, and a lot easier for said artists to put their creations up on stock sites, than it is to buy an expensive camera, pay a model, get releases, etc.
If you write mysteries or thrillers, and your sales have slowed, you might think about upping your cover game, especially with regard to the typography. Treat your title as the main artwork, and make it bigger and more eye-catching. Let the background image support the words, rather than the other way around.
Have you noticed any mystery/thriller cover trends changing that I’ve missed? Be sure to mention them in the comments! (I'm open for all cover questions.)
Next time, we’ll dive into Fantasy and Sci-Fi. Until then, thanks for reading!
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Melinda VanLone is a coffee addict, a cat lover, and avid writer of stories about rascally heroes and sassy heroines who live happily ever after in spite of themselves. She shares her house with her fur babies and the love of her life, Mr. Melinda, who spends most of his time at home huddled under blankets because the thermostat remains under her iron control.
When she's not playing with her imaginary friends you can find her designing covers that sell, taking brisk walks around the neighborhood and failing to resist the pistachio muffins at the nearest local coffee shop. Head on over to melindavan.com to check out her latest writerly doings, or hop over to bookcovercorner.com to peak at her cover designs.
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