Writers in the Storm

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Category: Penny Sansevieri

Creating Bonus Content To Double Your Reader Engagement

by Penny C. Sansevieri

Book marketing and promotion can feel like a full-time job, and not one that’s always easy to excel at.

That’s because effective promotion takes consistency and creativity, and it’s challenging to not only stay on schedule, but to continually come up with new ideas.… Read the post

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Why Writing Conferences Matter For Writers

by Penny C. Sansevieri

Conferences for writers

I’m a huge fan of author education, and there’s no better way to further your book marketing and publicity success than attending a writers’ conference. The connections you make at these events are tremendous.

With writers’ conferences finally returning to in-person, now is an excellent time to start planning for your next event.… Read the post

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4 Ways Non-Fiction Authors Can Succeed in the Age of "Free"

by Penny C. Sansevieri

As someone who writes non-fiction and has a longstanding blog where I release free content, I feel I am a great example of an author that has faced and conquered the challenge of convincing people to buy non-fiction books.… Read the post

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A Marketing Revamp for your Older Book Title

by Penny Sansevieri

Refresh Your Old Book

Book marketing strategies change a bit when you’re promoting an older title, so it’s important to keep your marketing plans separate for your new releases and your backlist.

But that means something can be done to spike book sales on this older title!… Read the post

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10 Keys to Successful Publishing

by Penny Sansevieri

Photograph of a pile of different keys and key chains, from old fashioned to electronic, symbolizing the keys to successful publishing

I’ve written a lot of pieces on publishing success. I’ve talked about picking the right publisher, finding an editor, etc. All helpful, for sure but this time I wanted to dig a bit deeper into the keys to successful publishing.… Read the post

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