Writers in the Storm

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Category: Penny Sansevieri

4 Ways Non-Fiction Authors Can Succeed in the Age of "Free"

by Penny C. Sansevieri

As someone who writes non-fiction and has a longstanding blog where I release free content, I feel I am a great example of an author that has faced and conquered the challenge of convincing people to buy non-fiction books.… Read the post

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A Marketing Revamp for your Older Book Title

by Penny Sansevieri

Refresh Your Old Book

Book marketing strategies change a bit when you’re promoting an older title, so it’s important to keep your marketing plans separate for your new releases and your backlist.

But that means something can be done to spike book sales on this older title!… Read the post

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10 Keys to Successful Publishing

by Penny Sansevieri

Photograph of a pile of different keys and key chains, from old fashioned to electronic, symbolizing the keys to successful publishing

I’ve written a lot of pieces on publishing success. I’ve talked about picking the right publisher, finding an editor, etc. All helpful, for sure but this time I wanted to dig a bit deeper into the keys to successful publishing.… Read the post

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A Checklist for In-Person Book Events

by Penny C. Sansevieri

If you want to market a book, you really need to consider using every tool in your workshop and every trick in your magician’s hat to get your book into readers’ hands. So let’s put politics aside for the length of this post in order to discuss how to use an old chestnut book marketing strategy in our new normal life as Masked Book Marketers.… Read the post

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Monopolize Your Indie Author Real Estate

by Penny C. Sansevieri

My favorite token was the Scottie dog; maybe yours was the race car. Whether you played the game on long ago rainy summer days with your siblings, or your last round was just last week with members of your pod, if I say the word Monopoly, I’ll bet a vivid image comes to mind.… Read the post

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